With seventeen years of industry experience collaborating with high-profile clients and freelancing for agencies in London and Brighton, I created the Brand Alchemy Method to address the gap I perceived between a client's brief and my creative response. This method serves as an ideal bridge, linking the brand's story and personality to its visual identity, ultimately enhancing the relationship between the client and designer in the process.

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I work with clients worldwide, using my methodology to augment brands from multiple industries, using expert brand identity creation, bespoke UX design and brand guardianship. Explore my work to view the results.