4 - 5 creative routes are designed, inspired by your preferred style options from the mood boards while considering the brand personality and core values. The creative routes show design intent within each approach with examples of the logo with colour application, typography, image style and mock ups of how these might look on marketing material or website.
There are often several designs that are not included within the creative routes - the logos from the cutting room floor - which can also be viewed to understand the design process and final selection that has been presented.
A brand audit reviews the business values and mission statement as well as analysing the personality though brand psychology and colour associations.
The next stage on from the brand audit where we explore style, colour and typography as well as competitors and user journey where necessary.
Instructions and information on your chosen route is created in the form of a booklet to offer guidance on usage application of the visual identity.