SERVICES
As a specialist in brand design, development and strategy, I help business owners to realise the potential of their brand using a bespoke auditing service. This includes personality analysis techniques inspired by Carl Jung and colour methodology based in brand and colour psychology. Along with traditional branding services, I also offer art direction, illustration, storyboarding, design for web or print as well as brand guardianship and management.
the process
the process
the process
the process
the process
Depending on where your business is starting from, I conduct an overview or full brand audit to ensure that your brand values and personality, as well as mission and USPs align. From this audit, I am able to determine the most appropriate colour palette that matches your values and personality.
Mood boards are created to show design intent as well as some potential style options to explore. Once a preference is selected I can get to work on designing creative concepts that will encompass all the work and specifications of the brief. Based on your feedback and preferences, I then edit and refine the selected route(s) which can then be tested on user groups - should you wish to explore demographic user feedback.
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Once clients have settled on their final brand direction, I work on creating workable assets for immediate use across your selected platforms. There is also the option of capturing guidance on usage of the visual identity including the colour palette, typography, image style, tone of voice, layout examples, templates or web designs within a digital brand bible that can be shared with internal and external teams.
Depending on where your business is starting from, I conduct an overview or full brand audit to ensure that your brand values and personality, as well as mission and USPs align. From this audit, I am able to determine the most appropriate colour palette that matches your values and personality.
Mood boards are created to show design intent as well as some potential style options to explore. Once a preference is selected I can get to work on designing creative concepts that will encompass all the work and specifications of the brief. Based on your feedback and preferences, I then edit and refine the selected route(s) which can then be tested on user groups - should you wish to explore demographic user feedback.
​
Once clients have settled on their final brand direction, I work on creating workable assets for immediate use across your selected platforms. There is also the option of capturing guidance on usage of the visual identity including the colour palette, typography, image style, tone of voice, layout examples, templates or web designs within a digital brand bible that can be shared with internal and external teams.
services
As a specialist in brand design, development and strategy, I help business owners to realise the potential of their brand using a bespoke auditing service. This includes personality analysis techniques inspired by Carl Jung and colour methodology based in brand and colour psychology. Along with traditional branding services, I also offer art direction, illustration, storyboarding, design for web or print as well as brand guardianship and management.
the process
the process
the process
the process
Depending on where your business is starting from, I conduct an overview or full brand audit to ensure that your brand values and personality, as well as mission and USPs align. From this audit, I am able to determine the most appropriate colour palette that matches your values and personality.
Mood boards are created to show design intent as well as some potential style options to explore. Once a preference is selected I can get to work on designing creative concepts that will encompass all the work and specifications of the brief. Based on your feedback and preferences, I then edit and refine the selected route(s) which can then be tested on user groups - should you wish to explore demographic user feedback.
​
Once clients have settled on their final brand direction, I work on creating workable assets for immediate use across your selected platforms. There is also the option of capturing guidance on usage of the visual identity including the colour palette, typography, image style, tone of voice, layout examples, templates or web designs within a digital brand bible that can be shared with internal and external teams.
what to expect
the cost
A general budget for a new or re-brand is in the region of £4k - £7k depending on the size of business, the complexity, application and potential support required with application and onboarding. If you have very little budget, consider registering on the entrepreneurs course for a guided DIY approach.
The brand audit and mood board stages should always be performed even if they feel excessive - these crucial stages eliminate multiple edits and / or any disappointment at concept stage because of the extensive work done to ensure the brand, your values, the approach and your style preferences are considered and understood at each stage before any concept work is initiated.
This process was designed to avoid any miscommunications or misinterpretations between designer and client, it allows us to write the brief together with your precise brand ideal in mind so that the outcome is much more tailored and considered. I have had 100% success rate using this approach and am grateful to all my previous clients who still use me for design services and brand guardianship to ensure their branding remains current and dynamic.
request a quote
Get in contact to discuss your brief and request a tailored proposal.