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A brand audit was initially conducted to assess the positioning and brand personality before creating design concepts to reflect these values. 

Working closely with the head of marketing and the managing director, we came up with the name, logo, brand strategy, social media strategy, marketing strategy and associated assets.

I was also responsible for designing and managing all social media posts for the instagram feed. Part of this job was the development of character illustrations and the animation of the hot dogs flavours, based on game changers and rebels; Mahat Vegandhi, Hoisin Bolt, Run DMCheese, Beef Richards, Notorious DOG and Pig Dogherty.

I worked with Roccoco on a project to develop a new on line delivery only food offer. From the start she was insightful, curious and full of energy.

The brief was very loose but she immediately set to work to generate ideas and themes. Her work is detailed, contemporary and very end user orientated. There was not an endless process of sign off and backwards and forwards versions of ideas, just a stream of brilliance! I was also impressed with the timeliness of work being completed and adherence to deadlines. I cannot recommend her highly enough.

Paul Reynolds, Managing Director

Working with Fiona from concept through to the launch of the Dog House Gourmet Hot Dog brand was hugely rewarding and I am extremely proud of the end result. Fiona is hugely talented at interpreting the wants and needs of the target customer from brand personality and values to brand identity and tone of voice. She is an inspiration to work with.

Jennie Powell, Marketing Manager

Mahat Vegandhi insta hot dog
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