Brand Development and design strategy for Upham Inns' steakhouse brand Harpers. Working closely with the Brand Director, Operations Manager and Marketing Manager, a brand audit and discovery phase was essential to clearly define the brand ahead of creating a full visual identity.

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Logos, iconography, image style, brand and marketing collateral, art direction of photoshoots, UX and UI design were all undertaken to provide a full brand experience to hand over to the Harper's in-house teams along with brand style guides and marketing templates.