Lifestyle brands One of the best parts of my job is working with entrepreneurs, helping them to focus their ideas to get the very best out of their brand identity. Using the Brand Alchemy Method, I guide them through an auditing process, co-creating a brief based on the findings. This ensures they receive the best from me and their final branding. D'Arcy's wine bar Interior design, renovation, brand identity, website and strategy for West Sussex based wine bar D'Arcy's. This business was in need of a full service branding from very first concept to completion using brand alchemy. View project Upham Inns Complete rebrand of Upham Inns group and their collection of pubs with rooms. The Roccoco brand audit and alchemy method was used to identify key attributes required to portray the new brand identity. View project MY Beauty Treatments Unique and spirited boutique beauty salon in London owned by Medine Yegit. Their exclusive, non invasive beauty procedures are revered by clients, which made it a easy to elevate using the Roccoco brand alchemy method, creating the perfect branding to reflect their expertise. View project Beeble Honey Whisky Having already had the logo designed, Beeble were in need of brand development. Using the brand alchemy method I aligned their values and personality attributes with their business positioning, creating a new look and website. View project Millands Home Lifestyle and interiors blogger and creator of the interior personality development course, Millands Home based in Cornwall was in need of a website and full brand identity. Watch out for our regular collabs. View project Silver Magazine Magazine identity for Brighton's Title Media and their latest over 50"s magazine. A full magazine template including editorial layouts we created as well as media packs and associated marketing materials. View project Earthkind The Roccoco brand audit and alchemy method was used to create the identity, strategy and development of the refill station and zero waste organic shop Earthkind. View project At Home Estates Rebrand of estate and lettings agent to make At Home feel more like a lifestyle business, developing a meaningful branding to convey a homely and welcoming approach that would match the teams' heart and spirit. View project

Welcome to Studio Roccoco, home of brand alchemy The brand alchemy method is a powerful formula that includes brand audit, strategy and design, unifying the most important ingredients of a brand’s personality to forge the perfect brand identity. Developed by the brand alchemist Fiona Hamilton, this transformative process elevates confused, inconsistent, or outdated brands into the market leaders they were destined to be. Services About Services Helping you build your brand View my work Expert in brand elevation Brand Alchemy Brand review & strategy Brand story Brand personality Brand naming Tone of voice Design services Visual identity Web & digital UX design Retail interiors Marketing / packaging / promo Consulting services Creative direction Brand guardianship Onboarding Brand / design training Art direction & styling How does brand alchemy elevate your brand? I provide the essential framework to engage audiences with your brand more deeply using brand psychology techniques. Helping you to define your brand story and personality brings your purpose to life, enabling you to showcase authentic values, a unique tone of voice and the perfect visual style tailored specifically for your business. Learn more Become your own brand expert Courses for designers & entrepreneurs Whether you are a business owner or a designer, Roccoco has tailored courses just for you, where you can explore the brand alchemy method, supercharging your brand projects. Enjoy the mini masterclasses for quick and free access to expert branding tips and tools, or check out our starter courses to master the basics of branding. Let's elevate your brand together! View courses Resource library Check out the resources page, packed with a treasure trove of brand tools and articles, designed to empower creatives and business owners to boost their branding skills and explore the fascinating world of brand psychology. View library What are the benefits of brand alchemy? The brand alchemy method gets beneath the surface, beyond the trends and jargon, finding your brands own space to operate from so you don't come across like everyone else. It is the magic formula that defines your tone, personality, how your brand thinks, acts and talks, all essential before the design stage begins. View courses Work with me Join a brand alchemy workshop Brand alchemy workshops I offer seasonal workshops for individuals who thrive on feedback and guidance, where you can discover the brand alchemy method. Attendees will also receive support in applying their knowledge to their own businesses, resulting in stunning designs tailored to their brand. Additionally, I can develop customised workshops to meet the specific needs of teams and groups. Book your place One to one brand alchemy Let's work together on your branding If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio. Work with me View my work Where will you start your brand journey? Brand alchemy course Explore two brand alchemy courses, each crafted to guide you in conducting a brand audit and utilising Roccoco's brand alchemy method to enhance your branding or that of your clients. Select between the business owner version or the designer version of the course. Show courses Workshops Join me for seasonal workshops where I teach the brand alchemy method in small groups. I also assist you in applying your newfound knowledge to your own business, ensuring you leave the workshop with stunning designs tailored for your brand. View dates Hire the brand alchemist If you're interested in collaborating with me to rebrand your business or want to book me for a creative brand project, please head to the "Work With Me" page. There, you can download my client guide, schedule a free consultation, and get a personalised fee estimate. Work with me

Online courses My online courses are designed to help you find your perfect brand identity, one that matches your values and personality, seeking to understand the true power of branding and its impact on your success, or a designer wanting to elevate your game, nail brand concepts first time and and boost your rates through improved branding knowledge and design intuition, these courses are for you. Choose your course FOR DESIGNERS £275 Become a brand alchemist This course is for designers wanting to up their branding game, improve brand knowledge and become an expert. You will learn the brand alchemy method, access vital resources to elevate your work and master branding skills and management techniques that allow you to collaborate effectively with clients on briefs, resulting in fewer design options with greater impact and improved success rates. Start this course FOR BUSINESS OWNERS - COMING SOON £375 Brand alchemy for your business This course is designed for business owners and entrepreneurs looking to elevate their brand by aligning their vision and values with a meaningful identity that resonates with their target audience. You will discover how to craft a brief that consistently achieves the desired results, maximising the potential of both your team and external freelancers. Register your interest MINI COURSE - FOR EVERYONE £10 Basics of branding A brand is more than just your logo; a brand lives and breathes. This short course introduces the fundamental aspects of branding to business owners, entrepreneurs and anyone eager to learn about the core principles of branding. ​ In this mini course you will discover t hat a brand encompasses more than just a logo; it embodies personality traits that help audiences remember and connect with it. Start this course MINI COURSE - FOR EVERYONE FREE Mood board masterclass Mood boards are an excellent design resource that assists creatives like graphic designers, art directors, photographers, and interior designers in understanding their clients' style preferences. This mini masterclass guides designers in crafting relevant and impactful mood boards. ​ As a brand specialist, I suggest incorporating mood boards into a comprehensive brand auditing process. Start this course

Save your place Thu, 10 Oct Brand alchemy webinar / Webinar Sold Out Details 10 Oct 2024, 11:00 – 12:30 BST Webinar An introduction to the brand alchemy method and why it is so effective. Thu, 05 Dec Brand alchemy webinar / Webinar Sold Out Details 05 Dec 2024, 10:00 – 11:30 GMT Webinar An introduction to the brand alchemy method and why it is so effective. Thu, 19 Dec Brand alchemy - Entrepreneurs / Workshop Sold Out Details 19 Dec 2024, 09:00 – 12:00 GMT Workshop Teaching business owners how to use the brand alchemy method on their own business.

Resource library Welcome to the Roccoco resource library, filled with useful diagrams, templates, links and articles that show the theories brand experts use to craft outstanding and innovative brand solutions for their clients. These resources are free to use in your own brand presentations. Just a quick note: some may require attribution for online sharing, so be sure to check the description before you share. Enjoy exploring! Brand colour associations A rainbow of well known brands, illustrating how particular colours can be associated with values. Please attribute @roccoco.uk Download Typography psychology Table of font types and how our brains associate their shapes with particular feelings and connotations No attribution required Download Brand archetypes overview A diagram showing the twelve brand personality types by Karl Jung, their strategies and qualities. Please attribute @roccoco.uk Download Brand archetypes in detail This is a link that directs you to the full list of brand archetypes as laid out by iconicfox.com.au Please attribute @iconincfox.au View article Colour palette options How to find the most complimentary colours for your colour palette using eight colour palette techniques. No attribution required Download Brand development tool template Branding template including essential questions to help develop a brand identity, experience and strategy Please attribute @roccoco.uk Download Latest blog posts 39 minutes ago What is brand personality and how do I know what mine is? 7 days ago What difference does it make to work with a branding agency for your hospitality brand? Sep 30 Connecting with your brand's audience through shared purpose 1 2

Upham Inns Using the Roccoco Brand Alchemy method and working closely with the marketing director and web developers from Collateral London , we repositioned this umbrella brand and it's fourteen pubs with rooms to better represent the business as part of their long term growth goal. A lifestyle vibe was established to better resonate with the users and showcase some of the beautiful features that the sites benefit from. ​ Focusing on the draw of the countryside and the many wonderful pursuits available across the South of England, I was inspired to create bespoke illustrations that communicate each pub's offering - this allowed us to create collections on the website to help filter guests through the booking system based on their favourite pursuits and making the sales process and tracking simpler in the process. Roccoco was responsible for the brand identity, UX design and the creation of all tangible assets and templates.

MY Beauty Treatments Rebrand of established and well-known beauty therapist Medine Yegit based in St Albans, Hertfordshire. After a detailed brand audit, an ethereal approach was taken to show the strong brand values of care and attention that the salon approach their treatments with, while showcasing the expertise and incredible results of the uniques and specialist treatments. ​ Roccoco produced the UX design and website, marketing and PR materials for on and offline as well as branded after-care and patch test kits.

D'Arcy's Wine Bar Full service branding from concept to renovation and build. Based in Horsham, West Sussex, D'Arcy's branding began with an audit of how the client wanted people to feel when visiting the space. The colour palette and design was inspired by the architecture of the building where the bar is located. ​ A modern take on art deco was our approach, with texture and shape influencing design choices for both the visual identity and the interior design. The downstairs brief was to be romantic and atmospheric with speak easy vibes, while upstairs was to be a fun space for gatherings, events and large parties. ​ The website and UX desgin convey simplicity and elegance along with the wine club membership program to help engage wine tasters, new and experienced to learn about wine and pairing

Earthkind Brand development, identity and strategy for zero waste shop based in Sussex. ​ Created to offer people in the local area the opportunity to shop plastic-free, Earthkind wanted to position themselves as a community pop-up shop, operating as part of Horsham District's Repair Cafe as well as regular at the Thursday and Saturday markets. The brand alchemy method was used to create a brand identity that would work across multiple channels as well as UX design for the website providing the ability to grow and adapt based on community needs. This included zero waste consultancy, sustainable life coaching, community talks and kids clubs.

At Home Using the brand alchemy method, I was able to help this company with their brand strategy, developing their three pillars or responsibility - people, planet and community. Inspired by the concept of Scandinavian hygge, ancient runes were used to symbolise these pillars as well as the core brand values - Othala to represent home and heritage, Ingwaz to symbolise new starts and Manaz to represent support and collaboration. The detailed brand identiy was then applied to all touch-points to work across all channels as well as UX design for the extensive website. ​ Interior and exterior renovations were also part of the work completed during the rebrand with two office refits using sustainable office options to match the new brand message. Every step of the project considered the three pillars of responsibility, the interior fit out being no exception. ​ Onboarding of the new branding with the employees at the AGM was pivotal in getting the team excited for the changes to come with the rebrand being featured in local press. We do not have enough plaudits or superlatives for Fiona. What started as a conversation around a shop refit and unhappiness with quotes that we had received turned into a full refit on both of our shops, managed, led and designed by Fiona, and a rebrand for our business. This came from Fiona's intuitive understanding of our needs and business and as we explored our current position, brand and how we approach the refit, it led naturally onto questions about who we were as a company and whether our branding was, essentially, fit for purpose. Fiona got to understand who we are and what we wanted to achieve in a way that I believe no one else would have done. Everyone has commented how lovely, warm and inviting our shop refits are and the rebrand has been exceptionally well received and the whole team love it. In terms of a happy customer, we are literally ecstatic and the communication throughout the process ensured that we knew we were in good hands. We can't recommend Fiona enough. ​ Paul Davies, Owner

Creator's Counsel A full brand audit was performed for this start up media and entertainment law firm based in Oxford and Australia. With an impressive client and collaboration list, it was essential to set the business apart, showcasing their creative and rebellious side. ​ A visual identity was created which included a unique approach to the website design application using animated line drawings and skewed strips. Roccoco provided UX design, copywriting and newsletter as well as brand assets including design templates and brand bible. "Thanks again for all your work. It’s a been a real joy working with you, we are thrilled with our branding and website and our clients have been incredibly complimentary." ​ Emily Barber, Solicitor & Co-Founder, Australia

Elevate your brand, empower g rowth. Book an appointment One to one brand alchemy Connecting your brand to your audience With 17 years of experience as a freelancer for design agencies working with clients worldwide, I assist brands in forging stronger connections with their audiences through impactful branding. By harnessing your unique story, your brand's values and personality, I can create the ideal identity to elevate and empower your business. Get in touch Enriching your brand story What to expect when working together The Roccoco client guide provides valuable information on what to anticipate when collaborating with me. It features a comprehensive list of services, my methodology, and an example of a working timeline. If you're interested in partnering, clients can reach out for a complimentary consultation, estimate, and welcome pack. Download guide Creating immersive company culture Onboarding your new branding Communicating the connection between your new branding and the company's vision, mission, and core values is crucial when onboarding your team. When employees grasp the significance of your new identity and its representation of the company's mission and guiding principles, they can align their own beliefs and behaviours more effectively, ultimately enhancing their contribution to the company's purpose and objectives. Book an appointment Contact footer