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- Courses | Roccoco UK | Brand Alchemy
Join the brand alchemy courses for designers and entrepreneurs or learn the basics of brand identity, brand psychology or join a mini masterclass. Online courses My online courses are designed to help businesses find their perfect brand identity, one that matches their values and personality, seeking to understand the true power of branding and its impact on success. Courses are available for business owners and designers wanting to elevate their game, nail brand concepts first time and and boost rates through improved branding expertise. Choose your course FOR DESIGNERS £275 Become a brand alchemist This course is for designers wanting to up their branding game, improve brand knowledge and become an expert. You will learn the brand alchemy method, access vital resources to elevate your work and master branding skills and management techniques that allow you to collaborate effectively with clients on briefs, resulting in fewer design options with greater impact and improved success rates. Start this course FOR BUSINESS OWNERS - COMING SOON £350 Brand alchemy for your business This course is designed for business owners and entrepreneurs looking to elevate their brand by aligning their vision and values with a meaningful identity that resonates with their target audience. You will discover how to craft a brand that consistently achieves the desired results, maximising the potential of business, teams and external freelancers. Register your interest MINI COURSE - FOR EVERYONE £10 Basics of branding A brand is more than just your logo; a brand lives and breathes. This short course introduces the fundamental aspects of branding to business owners, entrepreneurs and anyone eager to learn about the core principles of branding. In this mini course you will discover t hat a brand encompasses more than just a logo; it embodies personality traits that help audiences remember and connect with it. Start this course MINI COURSE - FOR EVERYONE FREE Mood board masterclass Mood boards are an excellent design resource that assists creatives like graphic designers, art directors, photographers, and interior designers in understanding their clients' style preferences. This mini masterclass guides designers in crafting relevant and impactful mood boards. As a brand specialist, I suggest incorporating mood boards into a comprehensive brand auditing process. Start this course
- Brand toolkit | Roccoco UK
A brand identity comprises of the brand story, personality, mission, values and tone of voice. It also incudes the visual identity which comprises a brand toolkit and guidelines on usage. Plan your brand About I'm an extra long title. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Brand Book Color Palette Color Palette cadcf5 eed5d0 676f3c ffc8f6 - 9a9ccd eeff04 Logo Logo SHU SHU SHU SHU SHU SHU SHU SHU Graphic Elements Graphic Language I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Typography Typography Aa Font: Cinzel / Header A B C D E F G H I J K L M 1 2 3 4 5 6 7 8 9 N O P Q R S T U V X Y Z W Aa Font: Futura / Running Text A B C D E F G H I J K L M N O P Q R S T U V X Y Z W 1 2 3 4 5 6 7 8 9 Art Direction Art Direction I'm an extra long title. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. Stationery Packaging Stationery / Packaging Set Design Set Design Website Website Visit Our Website Imagery Imagery Contact
- Partners | Roccoco UK
Partners Roccoco UK is privileged to work alongside a skilled team of partners whose creative expertise compliments my own services. These collaborations are what transform Roccoco into a full service design agency, and I am always eager to expand this exceptional creative network. Web development & SEO Roccoco collaborates with skilled web developers, SEO experts, and content creators to deliver exceptional solutions that enhance audience visibility, impressions, and conversions. Teaming up with Collateral London unlocks new opportunities for Roccoco's branding services, giving you a significant competitive edge as all your creative output is managed by the same teams. View website Professional photography Our photography partners offer 15 years of experience in commercial photography specialising in food, beverages, products, e-commerce, and interiors. Their work has been featured in advertisements, packaging, websites, social media, and magazines. Additionally, Eat Drink Flash manages social media accounts for clients and provides exceptional videography services. View portfolio Unique, bespoke illustration In addition to our own creative services, Roccoco also works with a selection of talented illustrators. My role is to help clients refine their brief and match-make them with the ideal illustrator. As well as custom illustrations, I can also help enhance AI prompts to achieve the desired look and feel for your conceptual work. View portfolio Interior design Collaborating with interior designers, artisans and contractors allows us to tackle larger projects in the retail and hospitality sectors, guaranteeing a consistent and exceptionally high-quality brand experience. With extensive experience in luxury interiors, Roccoco is excited to collaborate with Millands Home to provide beautiful interior concepts and project management that enhance your brand identity. View website
- Terms | Roccoco UK
Roccoco's terms outline the terms and conditions for site users. Terms & Conditions Roccoco UK Users of the site Data storage Refunds Refunds Changes Copyright User cancellation Indemnification Liability Modification Promotional emails & content Community This website is owned and operated by Fiona Hamilton. These Terms set forth the terms and conditions under which you may use our website and services as offered by us. This website offers visitors online branding courses, downloadable resources, articles and design services. By accessing or using the website of our service, you approve that you have read, understood, and agree to be bound by these Terms. In order to use our website and/or receive our services, you must be at least 18 years of age, or of the legal age of majority in your jurisdiction, and possess the legal authority, right and freedom to enter into these Terms as a binding agreement. You are not allowed to use this website and/or receive services if doing so is prohibited in your country or under any law or regulation applicable to you. When buying an item, you agree that: (i) you are responsible for reading the full item listing before making a commitment to buy it: (ii) you enter into a legally binding contract to purchase an item when you commit to buy an item and you complete the check-out payment process. The prices we charge for using our services / for our products are listed on the website. We reserve the right to change our prices for products displayed at any time, and to correct pricing errors that may inadvertently occur. If using a subscription model, the fee for the services and any other charges you may incur in connection with your use of the service, such as taxes and possible transaction fees, will be charged on a monthly basis to your payment method. Due to the nature of online digital products, there is no refund available for our products. If you purchase one of our products you enter into the user agreement as detailed above. If however you purchase more than one of the same course in error, you are encouraged to get in contact at fiona@rocccoco.uk so that we can check the payment process and issue a refund. This will only be the case if two or more of the same course is purchased using identical time stamps. We may, without prior notice, change the services; stop providing the services or any features of the services we offer; or create limits for the services. We may permanently or temporarily terminate or suspend access to the services without notice and liability for any reason, or for no reason. The Service and all materials therein or transferred thereby, including, without limitation, software, images, text, graphics, logos, patents, trademarks, service marks, copyrights, photographs, audio, videos, music and all Intellectual Property Rights related thereto, are the exclusive property of Fiona Hamilton. 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We may permanently or temporarily terminate or suspend your access to the service without notice and liability for any reason, including if in our sole determination you violate any provision of these Terms or any applicable law or regulations. You may discontinue use and request to cancel your account and/or any services at any time. Notwithstanding anything to the contrary in the foregoing, with respect to automatically-renewed subscriptions to paid services, such subscriptions will be discontinued only upon the expiration of the respective period for which you have already made payment You agree to indemnify and hold Fiona Hamilton and Roccoco UK harmless from any demands, loss, liability, claims or expenses (including attorneys’ fees), made against them by any third party due to, or arising out of, or in connection with your use of the website or any of the services offered on the website. To the maximum extent permitted by applicable law, in no event shall Fiona Hamilton or Roccoco UK, be liable for any indirect, punitive, incidental, special, consequential or exemplary damages, including without limitation, damages for loss of profits, goodwill, use, data or other intangible losses, arising out of or relating to the use of, or inability to use, the service. To the maximum extent permitted by applicable law, Fiona Hamilton assumes no liability or responsibility for any (i) errors, mistakes, or inaccuracies of content; (ii) personal injury or property damage, of any nature whatsoever, resulting from your access to or use of our service; and (iii) any unauthorised access to or use of our secure servers and/or any and all personal information stored therein. We reserve the right to modify these terms from time to time at our sole discretion. Therefore, you should review these page periodically. When we change the Terms in a material manner, we will notify you that material changes have been made to the Terms. Your continued use of the Website or our service after any such change constitutes your acceptance of the new Terms. If you do not agree to any of these terms or any future version of the Terms, do not use or access (or continue to access) the website or the service. You agree to receive from time to time promotional messages and materials from us, by mail, email or any other contact form you may provide us with (including your phone number for calls or text messages). If you don't want to receive such promotional materials or notices – please just notify us at any time. These Terms, the rights and remedies provided hereunder, and any and all claims and disputes related hereto and/or to the services, shall be governed by, construed under and enforced in all respects solely and exclusively in accordance with the internal substantive laws of England and Wales, without respect to its conflict of laws principles. Any and all such claims and disputes shall be brought in, and you hereby consent to them being decided exclusively by a court of competent jurisdiction located in His Majesty's Courts. The application of the United Nations Convention of Contracts for the International Sale of Goods is hereby expressly excluded. All users that join a community have a public profile that is publicly visible to site visitors, and their public activity (such as posts or comments) will be visible to other visitors of the website. A user of the website can always opt-out and exit the community, and upon doing so, such user’s profile will no longer be publicly visible. 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- Millands Home | Roccoco UK | Interior Design
Millands Home in Cornwall was established as a lifestyle and interiors blog which was branded into an interior design hub filled with resources, digital products, articles on home styling and design and guidance on how to approach home interior design. A brand audit was performed using the Brand Alchemy Method and a unique and stylistic brand identity was created with application stretching across all digital products and templates. Millands Home Millands Home in Cornwall was established as a lifestyle and interiors blog which was branded into an interior design hub filled with resources, digital products, articles on home styling and design and guidance on how to approach home interior design. A brand audit was performed using the Brand Alchemy Method and a unique and stylistic brand identity was created with application stretching across all digital products and templates. UX design, brand strategy and brand partnership was also part of the ongoing support.
- Earthkind zero waste store | Roccoco UK | Brand Identity
Brand development, identity & strategy for zero waste shop in Sussex, with plastic free, organic wholefoods for local communitites. Earthkind Brand development, identity and strategy for zero waste shop based in Sussex. Created to offer people in the local area the opportunity to shop plastic-free, Earthkind wanted to position themselves as a community pop-up shop, operating as part of Horsham District's Repair Cafe as well as regular at the Thursday and Saturday markets. The brand alchemy method was used to create a brand identity that would work across multiple channels as well as UX design for the website providing the ability to grow and adapt based on community needs. This included zero waste consultancy, sustainable life coaching, community talks and kids clubs.
- Nigel James Associates | Roccoco UK | Brand Identity
The brand alchemy method revealed unique qualities in Nigel James' brand personality uncommon in their industry that helped create the foundation for their brand identity - integrity, transparency and a level of support for candidates. These qualities inspired the tone of voice while a cool and calm colour palette was used to provide a sense of structure and professionalism for this London and Sussex based firm. Nigel James Associates The brand alchemy method revealed unique qualities in Nigel James' brand personality uncommon in their industry that helped create the foundation for their brand identity - integrity, transparency and a level of support for candidates. These qualities inspired the tone of voice while a cool and calm colour palette was used to provide a sense of structure and professionalism for this London and Sussex based firm.
- Golden Leaf of London | Roccoco UK | Charity Identity
Lacing urban areas with ribbons of vegetation that become unique living sculptures. Translatable in other cities like Los Angeles, Singapore and Barcelona. Golden Leaf of London The Golden Leaf idea was conceived by Liz Marsh during lockdown in 2020, as a modern living art project that would put a stake in the sand and commit to a more sustainable world for our children and future generations. A founding team was formed to help shape the idea and germinate the project and set up the charity, within which my role was to unify the London concept with a brand identity and voice. The project aspired to lace urban areas with ribbons of vegetation that become unique living sculptures, this became my main inspiration for the branding - the G of golden leaf became the urban structure with golden leaves growing and enveloping it as the ribbons of vegetation. The concept was built in such a way that it could be translated in other cities like Los Angeles, Singapore and Barcelona. A brand book was created with guidance on usage as well as templates for a website, PR and marketing.
- Silver Magazine Brighton | Roccoco UK | Editorial branding
Visual identity for Brighton publishing group Title Media and their new national magazine, Silver - targeting the funky over fifties audience. Silver Magazine Visual identity for Brighton publishing group Title Media and their new national magazine, Silver. Silver had a name and a logo but needed a full visual identity to bring together the unique brand positioning. Roccoco was responsible for developing brand assets and style using the brand alchemy method and applying them to the various touch-points required prior to the launch date. Initial mockups of the magazine as well as front cover, feature article, contents pages, columns and advert formats were all created as templates and handed over to Title Media's in house teams.
- License Agreement | Roccoco UK
Roccoco's license agreement is the agreement required for brand alchemy course attendees to agree to in order to use the methods and assets taught in the course. Licence Agreement New Service Typical Service Agreement Parties Licensor – Roccoco UK Licensee – The purchaser of this course Provision of Subject Matter Expert Services on Branding Contents Roccoco UK will provide “Branding approach” documentation. For the avoidance of doubt all Materials and Services provided by Roccoco will be owned and the copyright of Roccoco UK. The purpose of this licence is to allow you to use for 3 years of the Roccoco documentation. To facilitate this Roccoco will provide a Licence for the developed which includes:- Annual qualification support in the subject Matter Update of the materials provided Use of the Materials This licence allows for the use of the materials to be used by the specifically Roccoco trained staff member or nominated contractor . All materials generated by the Subject matter expert will be the sole ownership of Roccoco Termination To terminate the licence agreement you must give 3 months notice before the anniversary of the licence agreement and return all copy. If they wish to continue using the Roccoco UK documentation then they will 1.Need to be retrained 2.Pay the course fee This Agreement may be terminated by either party on written notice to the other if the other party is in material breach of this Agreement (including non-payment) and has failed to rectify such breach (in the case of a breach capable of being remedied) within thirty (30) days of receiving a notice requiring it to do so. Client may also terminate this Agreement on 30 days’ written notice as set out in clause (variation). On Termination of this agreement All materials must be returned to Roccoco UK or deleted All IP rights will remain the Property of Roccoco UK the IP and confidentiality clauses will continue after termination and you maybe liable to any future IP or confidentiality infringement of Roccoco UK Intellectual Property. Notices Notices by any party shall be given in writing and may be delivered personally or sent addressed to the other party at its registered office. Any such notice given by letter shall be deemed to have been given seven days after posting if sent by post and on the date of delivery if delivered personally. Inventions and Other Intellectual Property Any discovery, invention, design process, copyright work or trademark created devised or discovered by the Roccoco UK will be owned by Roccoco UK completely Confidentiality Neither party shall not publish or disclose any confidential information relating to either businesses affairs finances or business. Applicable Law This agreement shall be governed and construed in accordance with the laws of England and Wales and the Supplier hereby submits to the non-executive jurisdiction of the courts of England and Wales. Execution and provision schedules are to be developed separately.
- Willow & Eve Boutique | Roccoco UK | Retail Branding
Brand Development and design strategy for preloved clothing boutique in Arundel. Working closely with the Founder, we embarked on a brand discovery exercise to capture the "heart" of the business. Willow & Eve Brand Development and design strategy for preloved clothing boutique in Arundel. Working closely with the Founder, we embarked on a brand discovery exercise to capture the "heart" of the business. A full brand image was created including shop front and general design style. The brand personality was captured in a visual identity presentation to help the business become autonomous as a start up. Such an inspiring soul, the Marketing Director at Goodwood told us she thought it was the best branding she's ever seen. Yvette Stubbs, Founder & Owner
- Resources | Roccoco UK | Brand Alchemy Tools
Tools of the brand experts trade with working documents, links, resources and templates to get you started on your brand journey. Resource library Welcome to the Roccoco resource library, filled with freebies, including useful diagrams, templates, links and articles that show the theories brand experts use to craft brilliant brand solutions for their clients. These resources are free to use in your own brand presentations. Just a quick note: some may require attribution for online sharing, so be sure to check the description before you share. Enjoy exploring! Brand colour associations A rainbow of well known brands, illustrating how particular colours can be associated with values. Please attribute @roccoco.uk Download Typography psychology Table of font types and how our brains associate their shapes with particular feelings and connotations No attribution required Download Brand archetypes overview A diagram showing the twelve brand personality types by Karl Jung, their strategies and qualities. Please attribute @roccoco.uk Download Brand archetypes in detail This is a link that directs you to the full list of brand archetypes as laid out by iconicfox.com.au Please attribute @iconincfox.au View article Colour palette options How to find the most complimentary colours for your colour palette using eight colour palette techniques. No attribution required Download Brand development tool template Branding template including essential questions to help develop a brand identity, experience and strategy Please attribute @roccoco.uk Download Latest blog posts Jan 31 Entrepreneurs! How to develop your personal brand and what makes it so important. Jan 21 Signs that you rushed your branding before launching your business. Dec 10, 2024 Why "good enough" is never good enough when it comes to your logo and branding. 1 2 3 4 5 One to one brand alchemy Let's work together on your branding If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio. Work with me View my work