Design services Working with existing brands to develop and establish creative solutions for their brief.This includes working on campaigns, internal and external communications, editorial layouts, UX/UI design, products and packaging, wayfinding and retail interiors. UX and UI design, web page templates and integrations, managing web developers and SEO partners. Editorial design templates, magazines, newsletters, on and offline publications, reports, documents and brochures. Retail and hospitality interior design, wayfinding and signage. Bespoke POS design, merchandising and window displays. Product and packaging design, including white label products, working with external partners with art direction and styling for photoshoots. Client list View portfolio

Branding services Using my own unique Brand Alchemy Method, I strategically assess a clients brand identity. With a clear understanding of the brand personality, values, mission and vision, I then use specialist psychology techniques to create the ideal brand story, visual identity and tone of voice. This provides the ideal foundation to attract the perfect audience from a semantic and emotional perspective, enhancing customer recognition and loyalty. Brand review & strategy A brand audit, exploring which brand archetype the business most aligns with, selecting attributes and values that best represent the brand culture, ending with mood boards that summarise my findings and provides style possibilities. Brand story This is where we collaborate to write your brand story. Based on the brand personality, values and unique positioning, I assist clients in highlighting their value proposition and market differentiators to showcase their strengths. Brand personality Identifying recognisable characteristics and traits that your brand wishes to convey to its audience, finding a unique formula that connects with your audience, making your brand relatable and memorable. Brand name / Personal branding If you wish to explore a new brand name, I use expert AI prompts to create unique brand names that can be tested with real users to identify those that resonate most with your intended audience. I also help entrepreneurs develop their own personal brands using brand strategy and development methods. Tone of voice The tone of voice is inspired by the brand personality as well as the intended audience and how best to engage with them. When developing the tone of voice, I specify key words as well as sentence starters and phrases to avoid. Visual identity The visual components of a brand's identity, it includes the logo, tagline, icons, typography, graphics, illustrations, photography and patterns. Once created, these are provided in the form of a brand tool kit and brand guide. One to one brand alchemy Let's work together on your branding If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio. Work with me View portfolio

Welcome to Studio Roccoco, UK - Home of the Brand Alchemy Method & Brand Psychology Specialist Fiona Hamilton. Welcome to Studio Roccoco, home of brand alchemy As a creative designer and brand specialist, I developed the brand alchemy method to captivate the subconscious mind through the visual language of branding. This approach is a powerful formula, based in psychology that unifies the most important ingredients of a brand’s personality, forging the perfect identity. When used, this transformative process elevates confused, inconsistent and outdated brands into the market leaders they were born to be. View my work About Services Helping you build your brand View services Expert in brand elevation Brand Alchemy Brand review & strategy Brand story Brand personality Brand name / Personal brand Tone of voice Design services Visual identity Web & digital UX design Retail interiors Marketing Campaigns Consulting services Creative direction Brand guardianship Onboarding Brand / Design training Art direction & styling How does brand alchemy elevate a brand? Brands that truly excel are those that focus on establishing strong connections with users beyond the utility or function of their product or service. These brands have honest and authentic values, an ethical or purposeful origin story and a clear understanding of their user experience. The brand alchemy method uses these essential insights to shape the brand image using brand psychology as the visual tool with which to communicate. Learn more Become your own brand expert Courses for designers & entrepreneurs Whether you are a business owner or a designer, Roccoco has tailored courses designed to teach the brand alchemy method as well as other modalities employed by a brand specialist that can supercharge your brand projects. Explore the mini masterclasses for quick and free access to expert branding tips and tools, or check out the starter courses to master the basics of branding. Elevate your brand knowledge and get started today! View courses Resource library Check out the resources page, a treasure trove of brand tools and articles, designed to empower creatives and business owners to boost their branding skills and explore the fascinating world of brand psychology. View library What are the benefits of brand alchemy? The brand alchemy method goes beyond surface trends and jargon, identifying a brand’s unique position to stand out in a crowd. It taps into a brand’s distinctive attributes, values, and the subconscious preferences of its audience. This magic formula defines a brand’s tone of voice, personality and visual communication to create strong connections with audiences on a semantic and emotional level. View courses Work with me Join a brand alchemy workshop Brand alchemy workshops I offer seasonal workshops for individuals who thrive on feedback and guidance, where you can discover the brand alchemy method. Attendees will also receive support in applying their knowledge to their own businesses, resulting in stunning designs tailored to their brand. Additionally, I can develop customised workshops to meet the specific needs of teams and groups. Book your place One to one brand alchemy Let's work together on your branding If you're looking for a creative brand specialist with expertise in brand psychology to assist with your project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download a client guide, explore working with me or view my portfolio of work. Work with me View my work Where will you start your brand journey? Brand alchemy course Explore two brand alchemy courses, each crafted to guide you in conducting a brand audit and utilising Roccoco's brand alchemy method to enhance your branding or that of your clients. Select between the business owner version or the designer version of the course. Show courses Workshops Join me for seasonal workshops where I teach the brand alchemy method in small groups. I also assist you in applying your newfound knowledge to your own business, ensuring you leave the workshop with stunning designs tailored for your brand. View dates Collaborate on your project If you're interested in working with me to rebrand your business or want to book me for a creative brand project, please click the link below. View partner services, download my client guide, schedule a free consultation, or get a personalised fee estimate. Work with me

Brand identity update for London based B-Corp certified honey whisky brand, Beeble. A brand audit was performed to inform the new and dynamic colour palette. Beeble honey whisky Brand identity update for B-Corp certified honey whisky brand, Beeble. A brand audit was performed to inform the new and dynamic colour palette. Website was re-imagined and designed to feel as fresh and fun as the brand values. Based in London but with bee hives across Hampshire, the heart of this brand was found in the love and care for it's bees and bee keepers. Bespoke illustration was introduced to add a personal touch from the founder while imagery was kept meaningful and vibrant to reflect the content of the new site.

Workshops and webinars teaching the Brand Alchemy method by Fiona Hamilton - the Brand Alchemist and expert in brand elevation. Save your place No events at the moment

Using the brand alchemy method, I was able to help this company with their brand strategy, developing their three pillars or responsibility - people, planet and community. Inspired by the concept of Scandinavian hygge, ancient runes were used to symbolise these pillars as well as the core brand values At Home Using the brand alchemy method, I was able to help this company with their brand strategy, developing their three pillars or responsibility - people, planet and community. Inspired by the concept of Scandinavian hygge, ancient runes were used to symbolise these pillars as well as the core brand values - Othala to represent home and heritage, Ingwaz to symbolise new starts and Manaz to represent support and collaboration. The detailed brand identiy was then applied to all touch-points to work across all channels as well as UX design for the extensive website. Interior and exterior renovations were also part of the work completed during the rebrand with two office refits using sustainable office options to match the new brand message. Every step of the project considered the three pillars of responsibility, the interior fit out being no exception. Onboarding of the new branding with the employees at the AGM was pivotal in getting the team excited for the changes to come with the rebrand being featured in local press. We do not have enough plaudits or superlatives for Fiona. What started as a conversation around a shop refit and unhappiness with quotes that we had received turned into a full refit on both of our shops, managed, led and designed by Fiona, and a rebrand for our business. This came from Fiona's intuitive understanding of our needs and business and as we explored our current position, brand and how we approach the refit, it led naturally onto questions about who we were as a company and whether our branding was, essentially, fit for purpose. Fiona got to understand who we are and what we wanted to achieve in a way that I believe no one else would have done. Everyone has commented how lovely, warm and inviting our shop refits are and the rebrand has been exceptionally well received and the whole team love it. In terms of a happy customer, we are literally ecstatic and the communication throughout the process ensured that we knew we were in good hands. We can't recommend Fiona enough. Paul Davies, Owner

Consulting services As well as consulting with clients on their brand strategy, I also offer brand management and guardianship, freelance creative direction and art direction, onboarding, brand design training for teams, photoshoots and styling. Art direction and styling Let's work together on your next project After a brand identity has been carefully crafted using the brand alchemy method, clients may require further assistance to implement the new identity across all brand touch-points. This may involve creative and art direction, as well as briefing freelancers and training internal teams. I collaborate with a skilled team of specialists to provide any extra services required outside of these. View partners Creating immersive company culture Working with your teams During the onboarding process, in addition to introducing your new branding, vision, mission, and core values, there may be a need to train internal teams to facilitate the transition and launch. This training could focus on helping teams embody the brand identity in their services or instructing them on how to incorporate it into marketing materials and collateral. Let's work together Contact footer Helping you build your brand View my work Expert in brand elevation

Courses for brand designers and business owners on how to brand a business using brand psychology techniques. Become a brand expert Brand alchemy online course Learn how to apply brand psychology and perform a bespoke brand audit for your branding projects. Brand alchemy is about pulling together all the audit results together to create the perfect brand identity for any chosen audience. Select whether you are a business owner or a designer to download the ideal course for you and let brand alchemy elevate your next project. Get started Elevate your brand Brand alchemy workshops For those who learn better with feedback and guidance, I run seasonal workshops where you can learn the brand alchemy method. I also help attendees to apply their learning to their own business, completing the workshop with beautiful designs, perfect for their brand. For teams and groups, I can create bespoke workshops based on your organisation's needs. Book your place One to one brand alchemy Let's work together on your branding If you are in need of a brand expert to work directly on brand concepts or a rebrand, please get in touch. I can also help with brand strategy and development as well as onboarding sessions with teams prior to rebrand handovers. Visit the work with me page for more information, to download my client guide and to book an appointment for a free consultation and fee estimate. Work with me How the course works Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content. Choose the course relevant to you Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book. Receive email confirmation and course plan Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book. Begin your course and complete at your own pace Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

A brand audit was performed as well a collaborative approach to the brand strategy for this rebellious and uniques energy company based in Brighton, empowering communities to turn their homes into powerhouses.  One Zero Energy A brand audit was performed as well a collaborative approach to the brand strategy for this rebellious and uniques energy company based in Brighton, empowering communities to turn their homes into powerhouses. Working alongside creative agency The Horse's Mouth, London we created a one of a kind brand identity with a rebellious heart and tone of voice. Roccoco was responsible for the design of all tangible assets from the brand toolkit, the brand bible, UX design and website build and all promotional and marketing campaign materials.

The brand alchemy method revealed unique qualities in Nigel James' brand personality uncommon in their industry that helped create the foundation for their brand identity - integrity, transparency and a level of support for candidates. These qualities inspired the tone of voice while a cool and calm colour palette was used to provide a sense of structure and professionalism for this London and Sussex based firm. Nigel James Associates The brand alchemy method revealed unique qualities in Nigel James' brand personality uncommon in their industry that helped create the foundation for their brand identity - integrity, transparency and a level of support for candidates. These qualities inspired the tone of voice while a cool and calm colour palette was used to provide a sense of structure and professionalism for this London and Sussex based firm.

Lacing urban areas with ribbons of vegetation that become unique living sculptures. Translatable in other cities like Los Angeles, Singapore and Barcelona. Golden Leaf of London The Golden Leaf idea was conceived by Liz Marsh during lockdown in 2020, as a modern living art project that would put a stake in the sand and commit to a more sustainable world for our children and future generations. A founding team was formed to help shape the idea and germinate the project and set up the charity, within which my role was to unify the London concept with a brand identity and voice. The project aspired to lace urban areas with ribbons of vegetation that become unique living sculptures, this became my main inspiration for the branding - the G of golden leaf became the urban structure with golden leaves growing and enveloping it as the ribbons of vegetation. The concept was built in such a way that it could be translated in other cities like Los Angeles, Singapore and Barcelona. A brand book was created with guidance on usage as well as templates for a website, PR and marketing.

Visual identity for Brighton publishing group Title Media and their new national magazine, Silver - targeting the funky over fifties audience. Silver Magazine Visual identity for Brighton publishing group Title Media and their new national magazine, Silver. Silver had a name and a logo but needed a full visual identity to bring together the unique brand positioning. Roccoco was responsible for developing brand assets and style using the brand alchemy method and applying them to the various touch-points required prior to the launch date. Initial mockups of the magazine as well as front cover, feature article, contents pages, columns and advert formats were all created as templates and handed over to Title Media's in house teams.