Lacing urban areas with ribbons of vegetation that become unique living sculptures. Translatable in other cities like Los Angeles, Singapore and Barcelona. Golden Leaf of London The Golden Leaf idea was conceived by Liz Marsh during lockdown in 2020, as a modern living art project that would put a stake in the sand and commit to a more sustainable world for our children and future generations. A founding team was formed to help shape the idea and germinate the project and set up the charity, within which my role was to unify the London concept with a brand identity and voice. The project aspired to lace urban areas with ribbons of vegetation that become unique living sculptures, this became my main inspiration for the branding - the G of golden leaf became the urban structure with golden leaves growing and enveloping it as the ribbons of vegetation. The concept was built in such a way that it could be translated in other cities like Los Angeles, Singapore and Barcelona. A brand book was created with guidance on usage as well as templates for a website, PR and marketing.

Full service branding from concept to renovation and build. Based in Horsham, West Sussex, D'Arcy's branding began with an audit of how the client wanted people to feel when visiting the space. The colour palette and design was inspired by the architecture of the building where the bar is located. D'Arcy's Wine Bar Full service branding from concept to renovation and build. Based in Horsham, West Sussex, D'Arcy's branding began with an audit of how the client wanted people to feel when visiting the space. The colour palette and design was inspired by the architecture of the building where the bar is located. A modern take on art deco was our approach, with texture and shape influencing design choices for both the visual identity and the interior design. The downstairs brief was to be romantic and atmospheric with speak easy vibes, while upstairs was to be a fun space for gatherings, events and large parties. The website and UX desgin convey simplicity and elegance along with the wine club membership program to help engage wine tasters, new and experienced to learn about wine and pairing

Rebrand of London marketing and media agency, reimagining and redefining their brand identity. Using the brand alchemy method, the ideal rebrand was crafted to relaunch this full service London marketing agency. Collateral London Working in collaboration with founder Maini Singh and using the Roccoco Brand Alchemy method, we transformed the personality by closely examining its values, mission, and vision. Alongside highlighting the expertise of Collateral London's contributors, I aimed to infuse the visual identity with Maini's distinctive, innovative approach to marketing, web development, and media. The bold and contrasting colour palette was designed to visually embody the brand's unique character and perspective. Roccoco handled the brand identity, web design, and the development of all physical assets and templates as well as an in-depth brand bible. As a result of our partnership on this rebranding effort, Roccoco has now been added as a primary contributor for brand expertise for Collateral London.

Join the brand alchemy courses for designers and entrepreneurs or learn the basics of brand identity, brand psychology or join a mini masterclass. Online courses My online courses are designed to help businesses and designers develop the perfect brand identity, showing how to match values and personality, while teaching the true power of branding and its impact on success. Courses are available for all those wishing to elevate their game, nail brand concepts without the need for multiple iterations and and boost branding expertise. Choose your course FOR DESIGNERS £275 Become a brand alchemist This course is for designers wanting to up their branding game, improve brand knowledge and become an expert. You will learn the brand alchemy method, access vital resources to elevate your work and master branding skills and management techniques that allow you to collaborate effectively with clients on briefs, resulting in fewer design options with greater impact and improved success rates. Start this course FOR BUSINESS OWNERS - COMING SOON £350 Brand alchemy for your business This course is designed for business owners and entrepreneurs looking to elevate their brand by aligning their vision and values with a meaningful identity that resonates with their target audience. You will discover how to craft a brand that consistently achieves the desired results, maximising the potential of business, teams and external freelancers. Register your interest MINI COURSE - FOR EVERYONE £10 Basics of branding A brand is more than just your logo; a brand lives and breathes. This short course introduces the fundamental aspects of branding to business owners, entrepreneurs and anyone eager to learn about the core principles of branding. In this mini course you will discover t hat a brand encompasses more than just a logo; it embodies personality traits that help audiences remember and connect with it. Start this course MINI COURSE - FOR EVERYONE FREE Mood board masterclass Mood boards are an excellent design resource that assists creatives like graphic designers, art directors, photographers, and interior designers in understanding their clients' style preferences. This mini masterclass guides designers in crafting relevant and impactful mood boards. As a brand specialist, I suggest incorporating mood boards into a comprehensive brand auditing process. Start this course

Our privacy policy details how your details are stored, our obligations to site visitors and al information regarding your privacy. Privacy policy Roccoco UK Data collection Data storage Communication Changes Roccoco UK is the studio name of Fiona Hamilton, trading as Fiona Hamilton - Sole Trader. Roccoco UK receives, collect and stores any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile. When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated below only. This website collects such Non-personal and Personal Information for the following purposes: To provide and operate the Services; To provide our Users with ongoing customer assistance and technical support; To be able to contact our Visitors and Users with general or personalised service-related notices and promotional messages; To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; To comply with any applicable laws and regulations. Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail. If you don’t want us to process your data anymore, or if you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at fiona@roccoco.uk or send by post to: 1 Rock House, Clarbeston Road, SA63 4UR. We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

A brand identity comprises of the brand story, personality, mission, values and tone of voice. It also incudes the visual identity which comprises a brand toolkit and guidelines on usage. Plan your brand About I'm an extra long title. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Brand Book Color Palette Color Palette cadcf5 eed5d0 676f3c ffc8f6 - 9a9ccd eeff04 Logo Logo SHU SHU SHU SHU SHU SHU SHU SHU Graphic Elements Graphic Language I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Typography Typography Aa Font: Cinzel / Header A B C D E F G H I J K L M 1 2 3 4 5 6 7 8 9 N O P Q R S T U V X Y Z W Aa Font: Futura / Running Text A B C D E F G H I J K L M N O P Q R S T U V X Y Z W 1 2 3 4 5 6 7 8 9 Art Direction Art Direction I'm an extra long title. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. Stationery Packaging Stationery / Packaging Set Design Set Design Website Website Visit Our Website Imagery Imagery Contact

Welcome to Studio Roccoco, UK - Home of the Brand Alchemy Method & Brand Psychology Specialist Fiona Hamilton. Welcome to Studio Roccoco, home of brand alchemy As a creative designer and brand specialist, I use a brand alchemy approach to captivate the audiences through the visual language of branding. This approach is a powerful formula, based in psychology that unifies the most important ingredients of a brand’s personality, forging the ideal identity for it's intended audience. This transformative process elevates confused, inconsistent and outdated brands into the market leaders they were born to be. View my work About Services Helping you build your brand View services Expert in brand elevation Brand Alchemy Brand review & strategy Brand story Brand personality Brand name / Personal brand Tone of voice Design services Visual identity Web & digital UX design Retail interiors Marketing Campaigns Consulting services Creative direction Brand guardianship Onboarding Brand / Design training Art direction & styling How does brand alchemy elevate a brand? Brands that truly excel are those that focus on establishing strong connections with users beyond the utility or function of their product or service. These brands have honest and authentic values, an ethical or purposeful origin story and a clear understanding of their user experience. The brand alchemy approach uses these essential insights to shape the brand image using brand psychology as the visual tool with which to communicate. Learn more Become your own brand expert Courses for designers & entrepreneurs Whether you are a business owner or a designer, Roccoco has tailored courses designed to teach the brand alchemy method as well as other modalities employed by a brand specialist that can supercharge your brand projects. Explore the mini masterclasses for quick and free access to expert branding tips and tools, or check out the starter courses to master the basics of branding. Elevate your brand knowledge and get started today! View courses Resource library Check out the resources page, a treasure trove of brand tools and articles, designed to empower creatives and business owners to boost their branding skills and explore the fascinating world of brand psychology. View library What are the benefits of brand alchemy? The brand alchemy approach goes beyond surface trends and jargon, identifying a brand’s unique position to stand out in a crowd. It taps into a brand’s distinctive attributes, values, and the subconscious preferences of its audience. This magic formula defines a brand’s tone of voice, personality and visual communication to create strong connections with audiences on a semantic and emotional level. View courses Work with me One to one brand alchemy Let's work together on your branding If you're looking for a creative brand specialist with expertise in brand psychology to assist with your project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download a client guide, explore working with me or view my portfolio of work. Work with me View my work Where will you start your brand journey? Brand alchemy course Explore two brand alchemy courses, each crafted to guide you in conducting a brand audit and utilising Roccoco's brand alchemy method to enhance your branding or that of your clients. Select between the business owner version or the designer version of the course. Show courses Workshops Request a workshop, in-person or online. I offer small groups the opportunity to learn the brand alchemy approach. I assist participants in applying the methodology to their own business so that they can leave with stunning designs tailored to their brand. Book workshop Collaborate on your project If you're interested in working with me to rebrand your business or to collaborate on your creative project, please click the link below where you will find partner services and my client guide, as well as the ability to schedule a free consultation, or get a personalised fee estimate. Work with me

Brand specialist and creator of the brand alchemy method, Fiona Hamilton has worked with many purpose driven lifestyle brands. Lifestyle brands One of the best parts of my job is working with entrepreneurs, helping them to focus their ideas to get the very best out of their brand identity. Using the Brand Alchemy Method, I guide them through an auditing process, co-creating a brief based on the findings. This ensures they receive the best from me and their final branding. Collateral London Rebrand of London marketing and media agency, to reimagine and redefine their brand identity. Using the brand alchemy method, the ideal rebrand was crafted to relaunch this full service London marketing agency. View project D'Arcy's wine bar Interior design, renovation, brand identity, website and strategy for West Sussex based wine bar D'Arcy's. This business was in need of a full service branding from very first concept to completion using brand alchemy. View project Upham Inns Complete rebrand of Upham Inns group and their collection of pubs with rooms. The Roccoco brand audit and alchemy method was used to identify key attributes required to portray the new brand identity. View project MY Beauty Treatments Unique and spirited boutique beauty salon in London owned by Medine Yegit. Their exclusive, non invasive beauty procedures are revered by clients, which made it a easy to elevate using the Roccoco brand alchemy method, creating the perfect branding to reflect their expertise. View project Beeble Honey Whisky Having already had the logo designed, Beeble were in need of brand development. Using the brand alchemy method I aligned their values and personality attributes with their business positioning, creating a new look and website. View project Millands Home Lifestyle and interiors blogger and creator of the interior personality development course, Millands Home based in Cornwall was in need of a website and full brand identity. Watch out for our regular collabs. View project Silver Magazine Magazine identity for Brighton's Title Media and their latest over 50"s magazine. A full magazine template including editorial layouts we created as well as media packs and associated marketing materials. View project Earthkind The Roccoco brand audit and alchemy method was used to create the identity, strategy and development of the refill station and zero waste organic shop Earthkind. View project At Home Estates Rebrand of estate and lettings agent to make At Home feel more like a lifestyle business, developing a meaningful branding to convey a homely and welcoming approach that would match the teams' heart and spirit. View project

Working with clients worldwide, augmenting brands from multiple industries, using expert brand identity creation, bespoke UX design and brand guardianship. Brand alchemist beginnings With seventeen years of industry experience collaborating with high-profile clients and freelancing for agencies in London and Brighton, I created the Brand Alchemy Method to address the gap I perceived between a client's brief and my creative response. This method serves as an ideal bridge, linking the brand's story and personality to its visual identity, ultimately enhancing the relationship between the client and designer in the process. I work with clients worldwide, using my methodology to augment brands from multiple industries, using expert brand identity creation, bespoke UX design and brand guardianship. Explore the work below to view the results. Impact Brands View portfolio Lifestyle Brands View portfolio Explore my work

The brand alchemy method revealed unique qualities in Nigel James' brand personality uncommon in their industry that helped create the foundation for their brand identity - integrity, transparency and a level of support for candidates. These qualities inspired the tone of voice while a cool and calm colour palette was used to provide a sense of structure and professionalism for this London and Sussex based firm. Nigel James Associates The brand alchemy method revealed unique qualities in Nigel James' brand personality uncommon in their industry that helped create the foundation for their brand identity - integrity, transparency and a level of support for candidates. These qualities inspired the tone of voice while a cool and calm colour palette was used to provide a sense of structure and professionalism for this London and Sussex based firm.

A brand audit was performed as well a collaborative approach to the brand strategy for this rebellious and uniques energy company based in Brighton, empowering communities to turn their homes into powerhouses.  One Zero Energy A brand audit was performed as well a collaborative approach to the brand strategy for this rebellious and uniques energy company based in Brighton, empowering communities to turn their homes into powerhouses. Working alongside creative agency The Horse's Mouth, London we created a one of a kind brand identity with a rebellious heart and tone of voice. Roccoco was responsible for the design of all tangible assets from the brand toolkit, the brand bible, UX design and website build and all promotional and marketing campaign materials.

Millands Home in Cornwall was established as a lifestyle and interiors blog which was branded into an interior design hub filled with resources, digital products, articles on home styling and design and guidance on how to approach home interior design. A brand audit was performed using the Brand Alchemy Method and a unique and stylistic brand identity was created with application stretching across all digital products and templates. Millands Home Millands Home in Cornwall was established as a lifestyle and interiors blog which was branded into an interior design hub filled with resources, digital products, articles on home styling and design and guidance on how to approach home interior design. A brand audit was performed using the Brand Alchemy Method and a unique and stylistic brand identity was created with application stretching across all digital products and templates. UX design, brand strategy and brand partnership was also part of the ongoing support.