Welcome to Studio Roccoco, UK - Home of the Brand Alchemy Method & Brand Psychology Specialist Fiona Hamilton. Welcome to Studio Roccoco, home of brand alchemy As a creative designer and brand specialist, I use a brand alchemy approach to captivate the audiences through the visual language of branding. This approach is a powerful formula, based in psychology that unifies the most important ingredients of a brand’s personality, forging the ideal identity for it's intended audience. This transformative process elevates confused, inconsistent and outdated brands into the market leaders they were born to be. View my work About Services Helping you build your brand View services Expert in brand elevation Brand Alchemy Brand review & strategy Brand story Brand personality Brand name / Personal brand Tone of voice Design services Visual identity Web & digital UX design Retail interiors Marketing Campaigns Consulting services Creative direction Brand guardianship Onboarding Brand / Design training Art direction & styling How does brand alchemy elevate a brand? Brands that truly excel are those that focus on establishing strong connections with users beyond the utility or function of their product or service. These brands have honest and authentic values, an ethical or purposeful origin story and a clear understanding of their user experience. The brand alchemy approach uses these essential insights to shape the brand image using brand psychology as the visual tool with which to communicate. Learn more Become your own brand expert Courses for designers & entrepreneurs Whether you are a business owner or a designer, Roccoco has tailored courses designed to teach the brand alchemy method as well as other modalities employed by a brand specialist that can supercharge your brand projects. Explore the mini masterclasses for quick and free access to expert branding tips and tools, or check out the starter courses to master the basics of branding. Elevate your brand knowledge and get started today! View courses Resource library Check out the resources page, a treasure trove of brand tools and articles, designed to empower creatives and business owners to boost their branding skills and explore the fascinating world of brand psychology. View library What are the benefits of brand alchemy? The brand alchemy approach goes beyond surface trends and jargon, identifying a brand’s unique position to stand out in a crowd. It taps into a brand’s distinctive attributes, values, and the subconscious preferences of its audience. This magic formula defines a brand’s tone of voice, personality and visual communication to create strong connections with audiences on a semantic and emotional level. View courses Work with me One to one brand alchemy Let's work together on your branding If you're looking for a creative brand specialist with expertise in brand psychology to assist with your project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download a client guide, explore working with me or view my portfolio of work. Work with me View my work Where will you start your brand journey? Brand alchemy course Explore two brand alchemy courses, each crafted to guide you in conducting a brand audit and utilising Roccoco's brand alchemy method to enhance your branding or that of your clients. Select between the business owner version or the designer version of the course. Show courses Workshops Request a workshop, in-person or online. I offer small groups the opportunity to learn the brand alchemy approach. I assist participants in applying the methodology to their own business so that they can leave with stunning designs tailored to their brand. Book workshop Collaborate on your project If you're interested in working with me to rebrand your business or to collaborate on your creative project, please click the link below where you will find partner services and my client guide, as well as the ability to schedule a free consultation, or get a personalised fee estimate. Work with me

Brand specialist and creator of the brand alchemy method, Fiona Hamilton has worked with many purpose driven lifestyle brands. Lifestyle brands One of the best parts of my job is working with entrepreneurs, helping them to focus their ideas to get the very best out of their brand identity. Using the Brand Alchemy Method, I guide them through an auditing process, co-creating a brief based on the findings. This ensures they receive the best from me and their final branding. Collateral London Rebrand of London marketing and media agency, to reimagine and redefine their brand identity. Using the brand alchemy method, the ideal rebrand was crafted to relaunch this full service London marketing agency. View project D'Arcy's wine bar Interior design, renovation, brand identity, website and strategy for West Sussex based wine bar D'Arcy's. This business was in need of a full service branding from very first concept to completion using brand alchemy. View project Upham Inns Complete rebrand of Upham Inns group and their collection of pubs with rooms. The Roccoco brand audit and alchemy method was used to identify key attributes required to portray the new brand identity. View project MY Beauty Treatments Unique and spirited boutique beauty salon in London owned by Medine Yegit. Their exclusive, non invasive beauty procedures are revered by clients, which made it a easy to elevate using the Roccoco brand alchemy method, creating the perfect branding to reflect their expertise. View project Beeble Honey Whisky Having already had the logo designed, Beeble were in need of brand development. Using the brand alchemy method I aligned their values and personality attributes with their business positioning, creating a new look and website. View project Millands Home Lifestyle and interiors blogger and creator of the interior personality development course, Millands Home based in Cornwall was in need of a website and full brand identity. Watch out for our regular collabs. View project Silver Magazine Magazine identity for Brighton's Title Media and their latest over 50"s magazine. A full magazine template including editorial layouts we created as well as media packs and associated marketing materials. View project Earthkind The Roccoco brand audit and alchemy method was used to create the identity, strategy and development of the refill station and zero waste organic shop Earthkind. View project At Home Estates Rebrand of estate and lettings agent to make At Home feel more like a lifestyle business, developing a meaningful branding to convey a homely and welcoming approach that would match the teams' heart and spirit. View project

Full service branding from concept to renovation and build. Based in Horsham, West Sussex, D'Arcy's branding began with an audit of how the client wanted people to feel when visiting the space. The colour palette and design was inspired by the architecture of the building where the bar is located. D'Arcy's Wine Bar Full service branding from concept to renovation and build. Based in Horsham, West Sussex, D'Arcy's branding began with an audit of how the client wanted people to feel when visiting the space. The colour palette and design was inspired by the architecture of the building where the bar is located. A modern take on art deco was our approach, with texture and shape influencing design choices for both the visual identity and the interior design. The downstairs brief was to be romantic and atmospheric with speak easy vibes, while upstairs was to be a fun space for gatherings, events and large parties. The website and UX desgin convey simplicity and elegance along with the wine club membership program to help engage wine tasters, new and experienced to learn about wine and pairing

Rebrand of London marketing and media agency, reimagining and redefining their brand identity. Using the brand alchemy method, the ideal rebrand was crafted to relaunch this full service London marketing agency. Collateral London Working in collaboration with founder Maini Singh and using the Roccoco Brand Alchemy method, we transformed the personality by closely examining its values, mission, and vision. Alongside highlighting the expertise of Collateral London's contributors, I aimed to infuse the visual identity with Maini's distinctive, innovative approach to marketing, web development, and media. The bold and contrasting colour palette was designed to visually embody the brand's unique character and perspective. Roccoco handled the brand identity, web design, and the development of all physical assets and templates as well as an in-depth brand bible. As a result of our partnership on this rebranding effort, Roccoco has now been added as a primary contributor for brand expertise for Collateral London.

Join the brand alchemy courses for designers and entrepreneurs or learn the basics of brand identity, brand psychology or join a mini masterclass. Online courses My online courses are designed to help businesses and designers develop the perfect brand identity, showing how to match values and personality, while teaching the true power of branding and its impact on success. Courses are available for all those wishing to elevate their game, nail brand concepts without the need for multiple iterations and and boost branding expertise. Choose your course FOR DESIGNERS £275 Become a brand alchemist This course is for designers wanting to up their branding game, improve brand knowledge and become an expert. You will learn the brand alchemy method, access vital resources to elevate your work and master branding skills and management techniques that allow you to collaborate effectively with clients on briefs, resulting in fewer design options with greater impact and improved success rates. Start this course FOR BUSINESS OWNERS - COMING SOON £350 Brand alchemy for your business This course is designed for business owners and entrepreneurs looking to elevate their brand by aligning their vision and values with a meaningful identity that resonates with their target audience. You will discover how to craft a brand that consistently achieves the desired results, maximising the potential of business, teams and external freelancers. Register your interest MINI COURSE - FOR EVERYONE £10 Basics of branding A brand is more than just your logo; a brand lives and breathes. This short course introduces the fundamental aspects of branding to business owners, entrepreneurs and anyone eager to learn about the core principles of branding. In this mini course you will discover t hat a brand encompasses more than just a logo; it embodies personality traits that help audiences remember and connect with it. Start this course MINI COURSE - FOR EVERYONE FREE Mood board masterclass Mood boards are an excellent design resource that assists creatives like graphic designers, art directors, photographers, and interior designers in understanding their clients' style preferences. This mini masterclass guides designers in crafting relevant and impactful mood boards. As a brand specialist, I suggest incorporating mood boards into a comprehensive brand auditing process. Start this course

Our privacy policy details how your details are stored, our obligations to site visitors and al information regarding your privacy. Privacy policy Roccoco UK Data collection Data storage Communication Changes Roccoco UK is the studio name of Fiona Hamilton, trading as Fiona Hamilton - Sole Trader. Roccoco UK receives, collect and stores any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile. When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated below only. This website collects such Non-personal and Personal Information for the following purposes: To provide and operate the Services; To provide our Users with ongoing customer assistance and technical support; To be able to contact our Visitors and Users with general or personalised service-related notices and promotional messages; To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; To comply with any applicable laws and regulations. Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail. If you don’t want us to process your data anymore, or if you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at fiona@roccoco.uk or send by post to: 1 Rock House, Clarbeston Road, SA63 4UR. We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Branding services Using my own unique Brand Alchemy Method, I strategically assess a clients brand identity. With a clear understanding of the brand personality, values, mission and vision, I then use specialist psychology techniques to create the ideal brand story, visual identity and tone of voice. This provides the ideal foundation to attract the perfect audience from a semantic and emotional perspective, enhancing customer recognition and loyalty. Brand review & strategy A brand audit, exploring which brand archetype the business most aligns with, selecting attributes and values that best represent the brand culture, ending with mood boards that summarise my findings and provides style possibilities. Brand story This is where we collaborate to write your brand story. Based on the brand personality, values and unique positioning, I assist clients in highlighting their value proposition and market differentiators to showcase their strengths. Brand personality Identifying recognisable characteristics and traits that your brand wishes to convey to its audience, finding a unique formula that connects with your audience, making your brand relatable and memorable. Brand name / Personal branding If you wish to explore a new brand name, I use expert AI prompts to create unique brand names that can be tested with real users to identify those that resonate most with your intended audience. I also help entrepreneurs develop their own personal brands using brand strategy and development methods. Tone of voice The tone of voice is inspired by the brand personality as well as the intended audience and how best to engage with them. When developing the tone of voice, I specify key words as well as sentence starters and phrases to avoid. Visual identity The visual components of a brand's identity, it includes the logo, tagline, icons, typography, graphics, illustrations, photography and patterns. Once created, these are provided in the form of a brand tool kit and brand guide. One to one brand alchemy Let's work together on your branding If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio. Work with me View portfolio

Using the brand alchemy method, I was able to help this company with their brand strategy, developing their three pillars or responsibility - people, planet and community. Inspired by the concept of Scandinavian hygge, ancient runes were used to symbolise these pillars as well as the core brand values At Home Using the brand alchemy method, I was able to help this company with their brand strategy, developing their three pillars or responsibility - people, planet and community. Inspired by the concept of Scandinavian hygge, ancient runes were used to symbolise these pillars as well as the core brand values - Othala to represent home and heritage, Ingwaz to symbolise new starts and Manaz to represent support and collaboration. The detailed brand identiy was then applied to all touch-points to work across all channels as well as UX design for the extensive website. Interior and exterior renovations were also part of the work completed during the rebrand with two office refits using sustainable office options to match the new brand message. Every step of the project considered the three pillars of responsibility, the interior fit out being no exception. Onboarding of the new branding with the employees at the AGM was pivotal in getting the team excited for the changes to come with the rebrand being featured in local press. We do not have enough plaudits or superlatives for Fiona. What started as a conversation around a shop refit and unhappiness with quotes that we had received turned into a full refit on both of our shops, managed, led and designed by Fiona, and a rebrand for our business. This came from Fiona's intuitive understanding of our needs and business and as we explored our current position, brand and how we approach the refit, it led naturally onto questions about who we were as a company and whether our branding was, essentially, fit for purpose. Fiona got to understand who we are and what we wanted to achieve in a way that I believe no one else would have done. Everyone has commented how lovely, warm and inviting our shop refits are and the rebrand has been exceptionally well received and the whole team love it. In terms of a happy customer, we are literally ecstatic and the communication throughout the process ensured that we knew we were in good hands. We can't recommend Fiona enough. Paul Davies, Owner

Visual identity for Brighton publishing group Title Media and their new national magazine, Silver - targeting the funky over fifties audience. Silver Magazine Visual identity for Brighton publishing group Title Media and their new national magazine, Silver. Silver had a name and a logo but needed a full visual identity to bring together the unique brand positioning. Roccoco was responsible for developing brand assets and style using the brand alchemy method and applying them to the various touch-points required prior to the launch date. Initial mockups of the magazine as well as front cover, feature article, contents pages, columns and advert formats were all created as templates and handed over to Title Media's in house teams.

Roccoco's license agreement is the agreement required for brand alchemy course attendees to agree to in order to use the methods and assets taught in the course. Licence Agreement New Service Typical Service Agreement Parties Licensor – Roccoco UK Licensee – The purchaser of this course Provision of Subject Matter Expert Services on Branding Contents Roccoco UK will provide “Branding approach” documentation. For the avoidance of doubt all Materials and Services provided by Roccoco will be owned and the copyright of Roccoco UK. The purpose of this licence is to allow you to use for 3 years of the Roccoco documentation. To facilitate this Roccoco will provide a Licence for the developed which includes:- Annual qualification support in the subject Matter Update of the materials provided Use of the Materials This licence allows for the use of the materials to be used by the specifically Roccoco trained staff member or nominated contractor . All materials generated by the Subject matter expert will be the sole ownership of Roccoco Termination To terminate the licence agreement you must give 3 months notice before the anniversary of the licence agreement and return all copy. If they wish to continue using the Roccoco UK documentation then they will 1.Need to be retrained 2.Pay the course fee This Agreement may be terminated by either party on written notice to the other if the other party is in material breach of this Agreement (including non-payment) and has failed to rectify such breach (in the case of a breach capable of being remedied) within thirty (30) days of receiving a notice requiring it to do so. Client may also terminate this Agreement on 30 days’ written notice as set out in clause (variation). On Termination of this agreement All materials must be returned to Roccoco UK or deleted All IP rights will remain the Property of Roccoco UK the IP and confidentiality clauses will continue after termination and you maybe liable to any future IP or confidentiality infringement of Roccoco UK Intellectual Property. Notices Notices by any party shall be given in writing and may be delivered personally or sent addressed to the other party at its registered office. Any such notice given by letter shall be deemed to have been given seven days after posting if sent by post and on the date of delivery if delivered personally. Inventions and Other Intellectual Property Any discovery, invention, design process, copyright work or trademark created devised or discovered by the Roccoco UK will be owned by Roccoco UK completely Confidentiality Neither party shall not publish or disclose any confidential information relating to either businesses affairs finances or business. Applicable Law This agreement shall be governed and construed in accordance with the laws of England and Wales and the Supplier hereby submits to the non-executive jurisdiction of the courts of England and Wales. Execution and provision schedules are to be developed separately.

A full brand audit was performed for this start up media and entertainment law firm based in Oxford and Australia. Creator's Counsel A full brand audit was performed for this start up media and entertainment law firm based in Oxford and Australia. With an impressive client and collaboration list, it was essential to set the business apart, showcasing their creative and rebellious side. A visual identity was created which included a unique approach to the website design application using animated line drawings and skewed strips. Roccoco provided UX design, copywriting and newsletter as well as brand assets including design templates and brand bible. "Thanks again for all your work. It’s a been a real joy working with you, we are thrilled with our branding and website and our clients have been incredibly complimentary." Emily Barber, Solicitor & Co-Founder, Australia

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