Collateral London

Working in collaboration with founder Maini Singh and using the Roccoco Brand Alchemy method, we transformed the personality by closely examining its values, mission, and vision. Alongside highlighting the expertise of Collateral London's contributors, I aimed to infuse the visual identity with Maini's distinctive, innovative approach to marketing, web development, and media. The bold and contrasting colour palette was designed to visually embody the brand's unique character and perspective.

 

Roccoco handled the brand identity, web design, and the development of all physical assets and templates as well as an in-depth brand bible. As a result of our partnership on this rebranding effort, Roccoco has now been added as a primary contributor for brand expertise for Collateral London.