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Resource library

Welcome to the Roccoco resource library, filled with useful diagrams, templates, links and articles that show the theories brand experts use to craft outstanding and innovative brand solutions for their clients. These resources are free to use in your own brand presentations. Just a quick note: some may require attribution for online sharing, so be sure to check the description before you share. Enjoy exploring!

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Brand colour

associations

A rainbow of well known brands, illustrating how particular colours can be associated with values.

Please attribute @roccoco.uk

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Typography

psychology

Table of font types and how our brains associate their shapes with particular feelings and connotations

No attribution required

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Brand archetypes

overview

A diagram showing the twelve brand personality types by Karl Jung, their strategies and qualities.

Please attribute @roccoco.uk

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Brand archetypes
in detail

This is a link that directs you to the full list of brand archetypes as laid out by iconicfox.com.au

Please attribute @iconincfox.au

View article
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Colour palette

options

How to find the most complimentary colours for your colour palette using eight colour palette techniques.

No attribution required

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Brand development

tool template

Branding template including essential questions to help develop a brand identity, experience and strategy

Please attribute @roccoco.uk

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