Are your vision, values and customer engagement in alignment? Is your brand identity working hard enough for you? Do your customers understand you, respond to you and engage with you? Does getting your brand noticed feel like an impossible task? It may be time to take stock and consider a rebrand. A rebrand addresses all the missing links to button up a brand identity so tightly that audiences will be able to connect immediately. Elevating your brand using techniques employed by brand experts like Fiona from Roccoco UK makes a lasting impression in the unconscious minds of your potential customers. A trusted name in the branding industry with over 17 years of experience, Fiona developed the Brand Alchemy Method to address the missing link between business brand briefs and a designer's creative response. With a solid track record spanning 8 years, Fiona offers a wealth of resources and services to help you master your branding strategy. From comprehensive courses and workshops to customisable templates and personalised creative services, Roccoco UK has everything you need to take your brand to the next level. Whether you're a budding entrepreneur or a seasoned business owner, our brand elevation techniques can help you stand out in a crowded market and attract your ideal target audience. The Brand Alchemy Method helps clients leverage brand psychology to produce meaningful and cohesive branding concepts that connects with their intended users. With Fiona's expert guidance, you can develop a unique approach that sets you apart from competition and really resonates with your customers. By partnering with Roccoco UK, you can showcase your products and services with confidence, knowing that your brand is in expert hands. Our dedication to excellence and passion for creativity make us the perfect ally in your branding journey. Don't miss this opportunity to work with a leader in the industry and unlock the full potential of your brand. Take the first step towards success with the Brand Alchemist Fiona Hamilton from Roccoco UK and watch your brand flourish.

In today's competitive market, establishing a strong and recognisable brand is essential for any business looking to stand out from the crowd. That's where Brand Alchemy comes in, using the brand's personality to help unlock brand potential. Implementing techniques to grow and future proof your business has never been more important. Roccoco UK have put together some useful tips to get your business back on track. Businesses are adapting to the new normal of a saturated market with everyone trying their hand at entrepreneurship, it can be tough realising that positive results are getting harder to achieve. There is evidence to show that online business activity has never been busier so finding a way to make your business stand out is one of the best solutions for todays market. Tip one Performing a brand audit can help to realign your core values with your future business aspirations. The process involves reassessing your business plan and brand archetype, reviewing the current market and competitors and making appropriate changes or updates. Use our resources to help. Here’s how: Review your business plan and note what's changed and/or what needs to change Understand your brand archetype or personality so you can better position yourself Review your current colours and typography to assess whether your current brand identity is working hard enough for you - could it do with a refresh? Identify your closest competitors and discover what they're doing differently Speak to a brand specialist to perform a professional brand audit and strategic plan. Tip two Think about refreshing or rebranding. Giving your brand a facelift can work wonders for increasing customer visibility as well as giving you something current to be proud of. Learn how to approach a rebrand using our mini courses. Here’s how: Find a local brand creative to assess your requirements Start a Pinterest or mood board of other logos and design styles you like Create customer profiles based on insights, so you know you're demographic Make sure that all your social profiles are up to date and beautifully branded Refine your tone of voice, define how do you want to speak to your audience. Tip three Discover the social platforms that work best for your business and post on them with quality content that uses your brand personality and tone of voice. Retail and creative industries work best with Instagram and Pinterest, corporates will benefit from LinkedIn and Twitter while hospitality and local services should use Facebook. Here’s how: Give your social pages an updated look by refreshing your post style Use a scheduling app for low maintenance posting but don't forget to engage with other users to boost your activity Allow a small budget for targeted advertising or post boosting Create a content strategy that focuses on generating unique, branded content Offer extras on top of your current services to help drive engagement with a call to action, this could be in the form of a coupon in exchange for email signup, a free consultation or pricing packages.

When it comes to branding, it's essential to think creatively in order to stand out in the market. Whether it's your brand name or your approach, a unique perspective is key. This can be awakened through a brand audit where your personality, vision, values and tone of voice is developed to give you a completely one of a kind look, sound and approach. Starting with a name There are two excellent ways to name your business that will help customers find you as well as keeping you high on search engines, the first is the artisan's approach where the name explains the business for example, "The Sustainable Catering Co." The second is to use a completely unique name which can be made up, sounds like another word but spelled unusually or a combination of words, for example, "Ecosia", "Nudj" or "TikTok". Once you have a shortlist of favourite names, ensure to check domain availability on sites like 123-reg  to guarantee a URL that works for your business - .com and co.uk are still the most popular but there are also industry related suffixes that can even help boost your SEO, such as .boutique or .farm for example. What is a brand personality? Large businesses have understood brand personality for decades, however this is now just as important for small and medium sized organisations as well, especially when creating content and marketing in a digital world where there is so much noise. The brand personality is about creating an identity and experience that resonates and connects with your intended audience. It leverages personality traits and values unique to your business to engage with customers on a subconscious level. When contemplating your brand personality, you first need to understand your audience inside and out, here are some great places to start; Identify your demographic, why are they the most suited to your product or services? Create customer profiles or personas of people that suit your audience stereotype so that you can better understand what they are interested in Understand through customer personas what the best marketing techniques are for them and experiment using different platforms Create focus groups in your target demographic in order to test brand concepts and designs - try not to use family, online focus group sites are great Engage with a brand specialist like Roccoco UK  and ensure they understand the brand personality and core values before collaborating on the brief for design concepts - if possible go through the brand auditing process together using brand alchemy so that the foundational work is complete before any visual work begins Mood board ideas to inspire the creative direction ahead of visual identity work Test designs and sit with your preferred options for a few days to make sure it's the right fit Always measure your engagement to see what platforms work best for your brand

Lifestyle brands One of the best parts of my job is working with entrepreneurs, helping them to focus their ideas to get the very best out of their brand identity. Using the Brand Alchemy Method, I guide them through an auditing process, co-creating a brief based on the findings. This ensures they receive the best from me and their final branding. D'Arcy's wine bar Interior design, renovation, brand identity, website and strategy for West Sussex based wine bar D'Arcy's. This business was in need of a full service branding from very first concept to completion using brand alchemy. View project Upham Inns Complete rebrand of Upham Inns group and their collection of pubs with rooms. The Roccoco brand audit and alchemy method was used to identify key attributes required to portray the new brand identity. View project MY Beauty Treatments Unique and spirited boutique beauty salon in London owned by Medine Yegit. Their exclusive, non invasive beauty procedures are revered by clients, which made it a easy to elevate using the Roccoco brand alchemy method, creating the perfect branding to reflect their expertise. View project Beeble Honey Whisky Having already had the logo designed, Beeble were in need of brand development. Using the brand alchemy method I aligned their values and personality attributes with their business positioning, creating a new look and website. View project Millands Home Lifestyle and interiors blogger and creator of the interior personality development course, Millands Home based in Cornwall was in need of a website and full brand identity. Watch out for our regular collabs. View project Silver Magazine Magazine identity for Brighton's Title Media and their latest over 50"s magazine. A full magazine template including editorial layouts we created as well as media packs and associated marketing materials. View project Earthkind The Roccoco brand audit and alchemy method was used to create the identity, strategy and development of the refill station and zero waste organic shop Earthkind. View project At Home Estates Rebrand of estate and lettings agent to make At Home feel more like a lifestyle business, developing a meaningful branding to convey a homely and welcoming approach that would match the teams' heart and spirit. View project

Resource library Welcome to the Roccoco resource library, filled with useful diagrams, templates, links and articles that show the theories brand experts use to craft outstanding and innovative brand solutions for their clients. These resources are free to use in your own brand presentations. Just a quick note: some may require attribution for online sharing, so be sure to check the description before you share. Enjoy exploring! Brand colour associations A rainbow of well known brands, illustrating how particular colours can be associated with values. Please attribute @roccoco.uk Download Typography psychology Table of font types and how our brains associate their shapes with particular feelings and connotations No attribution required Download Brand archetypes overview A diagram showing the twelve brand personality types by Karl Jung, their strategies and qualities. Please attribute @roccoco.uk Download Brand archetypes in detail This is a link that directs you to the full list of brand archetypes as laid out by iconicfox.com.au Please attribute @iconincfox.au View article Colour palette options How to find the most complimentary colours for your colour palette using eight colour palette techniques. No attribution required Download Brand development tool template Branding template including essential questions to help develop a brand identity, experience and strategy Please attribute @roccoco.uk Download Latest blog posts 39 minutes ago What is brand personality and how do I know what mine is? 7 days ago What difference does it make to work with a branding agency for your hospitality brand? Sep 30 Connecting with your brand's audience through shared purpose 1 2

Welcome to Studio Roccoco, home of brand alchemy The brand alchemy method is a powerful formula that includes brand audit, strategy and design, unifying the most important ingredients of a brand’s personality to forge the perfect brand identity. Developed by the brand alchemist Fiona Hamilton, this transformative process elevates confused, inconsistent, or outdated brands into the market leaders they were destined to be. Services About Services Helping you build your brand View my work Expert in brand elevation Brand Alchemy Brand review & strategy Brand story Brand personality Brand naming Tone of voice Design services Visual identity Web & digital UX design Retail interiors Marketing / packaging / promo Consulting services Creative direction Brand guardianship Onboarding Brand / design training Art direction & styling How does brand alchemy elevate your brand? I provide the essential framework to engage audiences with your brand more deeply using brand psychology techniques. Helping you to define your brand story and personality brings your purpose to life, enabling you to showcase authentic values, a unique tone of voice and the perfect visual style tailored specifically for your business. Learn more Become your own brand expert Courses for designers & entrepreneurs Whether you are a business owner or a designer, Roccoco has tailored courses just for you, where you can explore the brand alchemy method, supercharging your brand projects. Enjoy the mini masterclasses for quick and free access to expert branding tips and tools, or check out our starter courses to master the basics of branding. Let's elevate your brand together! View courses Resource library Check out the resources page, packed with a treasure trove of brand tools and articles, designed to empower creatives and business owners to boost their branding skills and explore the fascinating world of brand psychology. View library What are the benefits of brand alchemy? The brand alchemy method gets beneath the surface, beyond the trends and jargon, finding your brands own space to operate from so you don't come across like everyone else. It is the magic formula that defines your tone, personality, how your brand thinks, acts and talks, all essential before the design stage begins. View courses Work with me Join a brand alchemy workshop Brand alchemy workshops I offer seasonal workshops for individuals who thrive on feedback and guidance, where you can discover the brand alchemy method. Attendees will also receive support in applying their knowledge to their own businesses, resulting in stunning designs tailored to their brand. Additionally, I can develop customised workshops to meet the specific needs of teams and groups. Book your place One to one brand alchemy Let's work together on your branding If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio. Work with me View my work Where will you start your brand journey? Brand alchemy course Explore two brand alchemy courses, each crafted to guide you in conducting a brand audit and utilising Roccoco's brand alchemy method to enhance your branding or that of your clients. Select between the business owner version or the designer version of the course. Show courses Workshops Join me for seasonal workshops where I teach the brand alchemy method in small groups. I also assist you in applying your newfound knowledge to your own business, ensuring you leave the workshop with stunning designs tailored for your brand. View dates Hire the brand alchemist If you're interested in collaborating with me to rebrand your business or want to book me for a creative brand project, please head to the "Work With Me" page. There, you can download my client guide, schedule a free consultation, and get a personalised fee estimate. Work with me