Golden Leaf of London

The Golden Leaf idea was conceived by Liz Marsh during lockdown in 2020, as a modern living art project that would put a stake in the sand and commit to a more sustainable world for our children and future generations.

 

A founding team was formed to help shape the idea and germinate the project and set up the charity, within which my role was to unify the London concept with a brand identity and voice.

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The project aspired to lace urban areas with ribbons of vegetation that become unique living sculptures, this became my main inspiration for the branding - the G of golden leaf became the urban structure with golden leaves growing and enveloping it as the ribbons of vegetation. The concept was built in such a way that it could be translated in other cities like Los Angeles, Singapore and Barcelona.

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A brand book was created with guidance on usage as well as templates for a website, PR and marketing.