Oxford consultants for social inclusion
Rebrand of established data consultants in Brighton who provide tools, support and analysis to better understand communities.
The work involved a detailed brand audit, including product analysis and hierarchy, in-depth competitor analysis, review of internal marketing data including SWOT analysis, client and employee culture and client journey.
Roccoco delivered a thoughtful rebrand that encapsulated the purpose of the business, using the three rings design to symbolise the interlinking nature of data coming together. The brand toolkit included graphics that repeat this theme using simple shapes and lines.
The colour palette was carefully selected to convey important brand values such as dependability, support and responsibility, with the help of the tech team, this was them expanded for data representation within OCSI reports.
Bespoke iconography was created for the website other touch-points and a detailed brand bible was created to provide guidance on implementation.
Working with Fi was a complete pleasure. She took the time to really understand the brief and the specific branding challenges we had. We were very impressed with her response to feedback throughout the process, which has meant we are very happy with our final design. Fi will be the first person I call with any branding work in the future.
Kimberley Gregory, head of marketing