Branding services
Using my own unique Brand Alchemy Method, I strategically assess a clients brand identity. With a clear understanding of the brand personality, values, mission and vision, I then use specialist brand psychology techniques to create the ideal brand story, visual identity and tone of voice. This provides the ideal foundation to attract the perfect audience from a semantic and emotional perspective, enhancing customer recognition and loyalty.
Brand review & strategy
A brand audit, exploring which brand archetype the business most aligns with, selecting attributes and values that best represent the brand culture, ending with mood boards that summarise my findings and provides style possibilities.
Brand story
This is where we collaborate to write your brand story. Based on the brand personality, values and unique positioning, I assist clients in highlighting their value proposition and market differentiators to showcase their strengths.
Brand personality
Identifying recognisable characteristics and traits that your brand wishes to convey to its audience, finding a unique formula that connects with your audience, making your brand relatable and memorable.
Brand name
If you wish to explore a new brand name, I use a combination of symbolism, mythology and science to provide a selection of brand names that we test on real users to identify those that resonate most with your intended audience.
Tone of voice
The tone of voice is inspired by the brand personality as well as the intended audience and how best to engage with them. When developing the tone of voice, I specify key words as well as sentence starters and phrases to avoid.
Visual identity
The visual components of a brand's identity, it includes the logo, tagline, icons, typography, graphics, illustrations, photography and patterns. Once created, these are provided in the form of a brand tool kit and brand guide.
One to one brand alchemy
Let's work together on your branding
If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio.