Upham Inns

Using the Roccoco Brand Alchemy method and working closely with the marketing director and web developers from Collateral London, we repositioned this umbrella brand and it's fourteen pubs with rooms to better represent the business as part of their long term growth goal. A lifestyle vibe was established to better resonate with the users and showcase some of the beautiful features that the sites benefit from.

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Focusing on the draw of the countryside and the many wonderful pursuits available across the South of England, I was inspired to create bespoke illustrations that communicate each pub's offering - this allowed us to create collections on the website to help filter guests through the booking system based on their favourite pursuits and making the sales process and tracking simpler in the process.

 

Roccoco was responsible for the brand identity, UX design and the creation of all tangible assets and templates.