brand book
The brand book captures your new branding and the visual identity in it's entirety, it shows the logo with usage guidance on application, also included is colour palette breakdowns for print and web, typography and potential substitutions, graphic, icon and imagery style, examples of design across a variety of relevant materials, web page design examples as well as tone of voice and event or sponsorship design - where necessary.
A brand audit reviews the business values and mission statement as well as analysing the personality though brand psychology and colour associations.
The next stage on from the brand audit where we explore style, colour and typography as well as competitors and user journey where necessary.
Concepts are designed once a preference on style is fed back from the mood boards. Around 3 - 4 creative solutions will be offered showing visualised application.