Unleash your brand's potential with creative solutions from the Brand Alchemist

In today's competitive market, establishing a strong and recognisable brand is essential for any business looking to stand out from the crowd. That's where Brand Alchemy comes in, using the brand's personality to help unlock brand potential. Implementing techniques to grow and future proof your business has never been more important. Roccoco UK have put together some useful tips to get your business back on track.

Businesses are adapting to the new normal of a saturated market with everyone trying their hand at entrepreneurship, it can be tough realising that positive results are getting harder to achieve. There is evidence to show that online business activity has never been busier so finding a way to make your business stand out is one of the best solutions for todays market.

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Tip one

Performing a brand audit can help to realign your core values with your future business aspirations. The process involves reassessing your business plan and brand archetype, reviewing the current market and competitors and making appropriate changes or updates. Use our resources to help.

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Here’s how:

1. Review your business plan and note what's changed and/or what needs to change

2. Understand your brand archetype or personality so you can better position yourself

3. Review your current colours and typography to assess whether your current brand identity is working hard enough for you - could it do with a refresh?

4. Identify your closest competitors and discover what they're doing differently

5. Speak to a brand specialist to perform a professional brand audit and strategic plan.

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Tip two

Think about refreshing or rebranding. Giving your brand a facelift can work wonders for increasing customer visibility as well as giving you something current to be proud of. Learn how to approach a rebrand using our mini courses.

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Here’s how:

1. Find a local brand creative to assess your requirements

2. Start a Pinterest or mood board of other logos and design styles you like

3. Create customer profiles based on insights, so you know you're demographic

4. Make sure that all your social profiles are up to date and beautifully branded

5. Refine your tone of voice, define how do you want to speak to your audience.

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Tip three

Discover the social platforms that work best for your business and post on them with quality content that uses your brand personality and tone of voice. Retail and creative industries work best with Instagram and Pinterest, corporates will benefit from LinkedIn and Twitter while hospitality and local services should use Facebook.

Here’s how:

1. Give your social pages an updated look by refreshing your post style

2. Use a scheduling app for low maintenance posting but don't forget to engage with other users to boost your activity

3. Allow a small budget for targeted advertising or post boosting

4. Create a content strategy that focuses on generating unique, branded content

5. Offer extras on top of your current services to help drive engagement with a call to action, this could be in the form of a coupon in exchange for email signup, a free consultation or pricing packages.