Are your vision, values and customer engagement in alignment? Is your brand identity working hard enough for you? Do your customers understand you, respond to you and engage with you? Does getting your brand noticed feel like an impossible task? It may be time to take stock and consider a rebrand. A rebrand addresses all the missing links to button up a brand identity so tightly that audiences will be able to connect immediately. Elevating your brand using techniques employed by brand experts like Fiona from Roccoco UK makes a lasting impression in the unconscious minds of your potential customers. A trusted name in the branding industry with over 17 years of experience, Fiona developed the Brand Alchemy Method to address the missing link between business brand briefs and a designer's creative response. With a solid track record spanning 8 years, Fiona offers a wealth of resources and services to help you master your branding strategy. From comprehensive courses and workshops to customisable templates and personalised creative services, Roccoco UK has everything you need to take your brand to the next level. Whether you're a budding entrepreneur or a seasoned business owner, our brand elevation techniques can help you stand out in a crowded market and attract your ideal target audience. The Brand Alchemy Method helps clients leverage brand psychology to produce meaningful and cohesive branding concepts that connects with their intended users. With Fiona's expert guidance, you can develop a unique approach that sets you apart from competition and really resonates with your customers. By partnering with Roccoco UK, you can showcase your products and services with confidence, knowing that your brand is in expert hands. Our dedication to excellence and passion for creativity make us the perfect ally in your branding journey. Don't miss this opportunity to work with a leader in the industry and unlock the full potential of your brand. Take the first step towards success with the Brand Alchemist Fiona Hamilton from Roccoco UK and watch your brand flourish.

In today's competitive market, establishing a strong and recognisable brand is essential for any business looking to stand out from the crowd. That's where Brand Alchemy comes in, using the brand's personality to help unlock brand potential. Implementing techniques to grow and future proof your business has never been more important. Roccoco UK have put together some useful tips to get your business back on track. Businesses are adapting to the new normal of a saturated market with everyone trying their hand at entrepreneurship, it can be tough realising that positive results are getting harder to achieve. There is evidence to show that online business activity has never been busier so finding a way to make your business stand out is one of the best solutions for todays market. Tip one Performing a brand audit can help to realign your core values with your business aspirations. The process involves assessing your business plan and brand archetype, reviewing the current market and competitors and making appropriate changes or updates. Use our resources to help or consider taking one of our courses . Here’s how: Review your business plan and note what's changed and/or what needs to change Understand your brand archetype or personality so you can better position yourself, if you need help with us, our basics of branding mini course talks you through the archetypes and how to identify yours. Review your current colours and typography to assess whether your current brand identity is working hard enough for you - could it do with a refresh? Use our colour psychology freebies to get started. Identify your closest competitors and discover what they're doing differently. Speak to a brand specialist like me to perform a professional brand audit and help you create a strategic branding plan. Tip two Think about refreshing or rebranding. Giving your brand a facelift can work wonders for increasing customer visibility as well as giving you something current to be proud of. Learn how to approach a rebrand using our mini courses . Here’s how: Find a brand creative to assess your requirements. Start a Pinterest or mood board of other logos and design styles you like. Create customer profiles based on insights, so you know you're demographic. Make sure that all your social profiles are up to date and beautifully branded. Refine your tone of voice, define how do you want to speak to your audience. Tip three Discover the social platforms that work best for your business and post on them with quality content that uses your brand personality and tone of voice. Retail and creative industries work best with Instagram and Pinterest, corporates will benefit from LinkedIn and Twitter while hospitality and local services should use Facebook. Here’s how: Give your social pages an updated look by refreshing your post style. Use a scheduling app for low maintenance posting but don't forget to engage with other users to boost your activity. Allow a small budget for targeted advertising or post boosting. Create a content strategy that focuses on generating unique, branded content. Aim for quality over quantity. Offer extras in addition to your current services to help drive engagement with a call to action, this could be in the form of a coupon in exchange for email signup, a free consultation or pricing packages.

When it comes to branding, it's essential to think creatively in order to stand out in the market. Whether it's your brand name or your approach, a unique perspective is key. This can be awakened through a brand audit where your personality, vision, values and tone of voice is developed to give you a completely one of a kind look, sound and approach. Starting with a name There are two excellent ways to name your business that will help customers find you as well as keeping you high on search engines, the first is the artisan's approach where the name explains the business for example, "The Sustainable Catering Co." The second is to use a completely unique name which can be made up, sounds like another word but spelled unusually or a combination of words, for example, "Ecosia", "Nudj" or "TikTok". Once you have a shortlist of favourite names, ensure to check domain availability on sites like 123-reg  to guarantee a URL that works for your business - .com and co.uk are still the most popular but there are also industry related suffixes that can even help boost your SEO, such as .boutique or .farm for example. What is a brand personality? Large businesses have understood brand personality for decades, however this is now just as important for small and medium sized organisations as well, especially when creating content and marketing in a digital world where there is so much noise. The brand personality is about creating an identity and experience that resonates and connects with your intended audience. It leverages personality traits and values unique to your business to engage with customers on a subconscious level. When contemplating your brand personality, you first need to understand your audience inside and out, here are some great places to start; Identify your demographic, why are they the most suited to your product or services? Create customer profiles or personas of people that suit your audience stereotype so that you can better understand what they are interested in Understand through customer personas what the best marketing techniques are for them and experiment using different platforms Create focus groups in your target demographic in order to test brand concepts and designs - try not to use family, online focus group sites are great Engage with a brand specialist like Roccoco UK  and ensure they understand the brand personality and core values before collaborating on the brief for design concepts - if possible go through the brand auditing process together using brand alchemy so that the foundational work is complete before any visual work begins Mood board ideas to inspire the creative direction ahead of visual identity work Test designs and sit with your preferred options for a few days to make sure it's the right fit Always measure your engagement to see what platforms work best for your brand