Get in touch with Roccoco to work on your next brand project. CEO Fiona, developer of the Brand Alchemy Method works internationally. Contact Get in touch to book an appointment to work together or to send any queries about your own branding, the brand alchemy workshops or any of our courses. Get in touch Phone 07540 330 395 Email fiona@roccoco.uk Social Media First Name Last Name Email Message Send Thanks for submitting!

Lacing urban areas with ribbons of vegetation that become unique living sculptures. Translatable in other cities like Los Angeles, Singapore and Barcelona. Golden Leaf of London The Golden Leaf idea was conceived by Liz Marsh during lockdown in 2020, as a modern living art project that would put a stake in the sand and commit to a more sustainable world for our children and future generations. A founding team was formed to help shape the idea and germinate the project and set up the charity, within which my role was to unify the London concept with a brand identity and voice. The project aspired to lace urban areas with ribbons of vegetation that become unique living sculptures, this became my main inspiration for the branding - the G of golden leaf became the urban structure with golden leaves growing and enveloping it as the ribbons of vegetation. The concept was built in such a way that it could be translated in other cities like Los Angeles, Singapore and Barcelona. A brand book was created with guidance on usage as well as templates for a website, PR and marketing.

A brand audit was performed as well a collaborative approach to the brand strategy for this rebellious and uniques energy company based in Brighton, empowering communities to turn their homes into powerhouses.  One Zero Energy A brand audit was performed as well a collaborative approach to the brand strategy for this rebellious and uniques energy company based in Brighton, empowering communities to turn their homes into powerhouses. Working alongside creative agency The Horse's Mouth, London we created a one of a kind brand identity with a rebellious heart and tone of voice. Roccoco was responsible for the design of all tangible assets from the brand toolkit, the brand bible, UX design and website build and all promotional and marketing campaign materials.

Millands Home in Cornwall was established as a lifestyle and interiors blog which was branded into an interior design hub filled with resources, digital products, articles on home styling and design and guidance on how to approach home interior design. A brand audit was performed using the Brand Alchemy Method and a unique and stylistic brand identity was created with application stretching across all digital products and templates. Millands Home Millands Home in Cornwall was established as a lifestyle and interiors blog which was branded into an interior design hub filled with resources, digital products, articles on home styling and design and guidance on how to approach home interior design. A brand audit was performed using the Brand Alchemy Method and a unique and stylistic brand identity was created with application stretching across all digital products and templates. UX design, brand strategy and brand partnership was also part of the ongoing support.

Consulting services As well as consulting with clients on their brand strategy, I also offer brand management and guardianship, freelance creative direction and art direction, onboarding, brand design training for teams, photoshoots and styling. Art direction and styling Let's work together on your next project After a brand identity has been carefully crafted using the brand alchemy method, clients may require further assistance to implement the new identity across all brand touch-points. This may involve creative and art direction, as well as briefing freelancers and training internal teams. I collaborate with a skilled team of specialists to provide any extra services required outside of these. View partners Creating immersive company culture Working with your teams During the onboarding process, in addition to introducing your new branding, vision, mission, and core values, there may be a need to train internal teams to facilitate the transition and launch. This training could focus on helping teams embody the brand identity in their services or instructing them on how to incorporate it into marketing materials and collateral. Let's work together Contact footer Helping you build your brand View my work Expert in brand elevation

Branding services Using my own unique Brand Alchemy Method, I strategically assess a clients brand identity. With a clear understanding of the brand personality, values, mission and vision, I then use specialist psychology techniques to create the ideal brand story, visual identity and tone of voice. This provides the ideal foundation to attract the perfect audience from a semantic and emotional perspective, enhancing customer recognition and loyalty. Brand review & strategy A brand audit, exploring which brand archetype the business most aligns with, selecting attributes and values that best represent the brand culture, ending with mood boards that summarise my findings and provides style possibilities. Brand story This is where we collaborate to write your brand story. Based on the brand personality, values and unique positioning, I assist clients in highlighting their value proposition and market differentiators to showcase their strengths. Brand personality Identifying recognisable characteristics and traits that your brand wishes to convey to its audience, finding a unique formula that connects with your audience, making your brand relatable and memorable. Brand name / Personal branding If you wish to explore a new brand name, I use expert AI prompts to create unique brand names that can be tested with real users to identify those that resonate most with your intended audience. I also help entrepreneurs develop their own personal brands using brand strategy and development methods. Tone of voice The tone of voice is inspired by the brand personality as well as the intended audience and how best to engage with them. When developing the tone of voice, I specify key words as well as sentence starters and phrases to avoid. Visual identity The visual components of a brand's identity, it includes the logo, tagline, icons, typography, graphics, illustrations, photography and patterns. Once created, these are provided in the form of a brand tool kit and brand guide. One to one brand alchemy Let's work together on your branding If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio. Work with me View portfolio

Working with clients worldwide, augmenting brands from multiple industries, using expert brand identity creation, bespoke UX design and brand guardianship. Brand alchemist beginnings With seventeen years of industry experience collaborating with high-profile clients and freelancing for agencies in London and Brighton, I created the Brand Alchemy Method to address the gap I perceived between a client's brief and my creative response. This method serves as an ideal bridge, linking the brand's story and personality to its visual identity, ultimately enhancing the relationship between the client and designer in the process. I work with clients worldwide, using my methodology to augment brands from multiple industries, using expert brand identity creation, bespoke UX design and brand guardianship. Explore the work below to view the results. Impact Brands View portfolio Lifestyle Brands View portfolio Explore my work

The brand alchemy method revealed unique qualities in Nigel James' brand personality uncommon in their industry that helped create the foundation for their brand identity - integrity, transparency and a level of support for candidates. These qualities inspired the tone of voice while a cool and calm colour palette was used to provide a sense of structure and professionalism for this London and Sussex based firm. Nigel James Associates The brand alchemy method revealed unique qualities in Nigel James' brand personality uncommon in their industry that helped create the foundation for their brand identity - integrity, transparency and a level of support for candidates. These qualities inspired the tone of voice while a cool and calm colour palette was used to provide a sense of structure and professionalism for this London and Sussex based firm.

Updated name and rebrand for social impact media agency Megaphone Creative, who create beautiful and meaningful video and photographic content that shines a light on social and environmental issues. Megaphone required a more serious and thoughtful identity to capture their empathy, discretion and integrity when shooting  emotional and sensitive content. Megaphone Creative Updated name and rebrand for social impact media agency Megaphone Creative, who create beautiful and meaningful video and photographic content that shines a light on social and environmental issues. Megaphone required a more serious and thoughtful identity to capture their empathy, discretion and integrity when shooting emotional and sensitive content. I helped them to reposition themselves with a fresh brand voice and together we identified Megaphone's unique values in order to build the foundations of a new identity. The circles of the logo represent not only the sound waves of a megaphone, radiating outwards but also the ripples that are caused when amplifying stories around social education and change. "We worked with Fiona recently as she helped us rebrand our company Megaphone Creative. She was very insightful, knowledgeable and flexible throughout the whole process. Her design of our logo and development of the brand book was brilliant - we are so happy with the outcome and would recommend her highly." Ben Mann, Founder & Director

Rebrand of established data consultants in Brighton who provide tools, support and analysis to better understand communities. Oxford consultants for social inclusion Rebrand of established data consultants in Brighton who provide tools, support and analysis to better understand communities. The work involved a detailed brand audit, including product analysis and hierarchy, in-depth competitor analysis, review of internal marketing data including SWOT analysis, client and employee culture and client journey. Roccoco delivered a thoughtful rebrand that encapsulated the purpose of the business, using the three rings design to symbolise the interlinking nature of data coming together. The brand toolkit included graphics that repeat this theme using simple shapes and lines. The colour palette was carefully selected to convey important brand values such as dependability, support and responsibility, with the help of the tech team, this was them expanded for data representation within OCSI reports. Bespoke iconography was created for the website other touch-points and a detailed brand bible was created to provide guidance on implementation. "Working with Fi was a complete pleasure. She took the time to really understand the brief and the specific branding challenges we had. We were very impressed with her response to feedback throughout the process, which has meant we are very happy with our final design. Fi will be the first person I call with any branding work in the future." Kimberley Gregory, head of marketing

Join the brand alchemy courses for designers and entrepreneurs or learn the basics of brand identity or join a mini masterclass. Register your interest for our next webinar release An introductory presentation by brand alchemist Fiona on her techniques, the origination of brand alchemy, the necessary tools for employing her method, and the procedure for applying it to active projects. Price of online admission will be £35. Subscribe Thanks for submitting!

The Blood Care Foundation, a registered charity operating from the UK, Geneva, Switzerland and Lagos, Portugal, it required brand development to update the existing dated branding. A full brand audit was performed to establish a relevant colour palette and typographic style. This was then captured in a brand book and then applied to a new user friendly website with updated sitemap and user experience. Blood Care Foundation The Blood Care Foundation, a registered charity operating from the UK, Geneva, Switzerland and Lagos, Portugal, it required brand development to update the existing dated branding. A full brand audit was performed to establish a relevant colour palette and typographic style. This was then captured in a brand book and then applied to a new user friendly UX design and website with updated sitemap and user experience.