Branding services Using my own unique Brand Alchemy Method, I strategically assess a clients brand identity. With a clear understanding of the brand personality, values, mission and vision, I then use specialist psychology techniques to create the ideal brand story, visual identity and tone of voice. This provides the ideal foundation to attract the perfect audience from a semantic and emotional perspective, enhancing customer recognition and loyalty. Brand review & strategy A brand audit, exploring which brand archetype the business most aligns with, selecting attributes and values that best represent the brand culture, ending with mood boards that summarise my findings and provides style possibilities. Brand story This is where we collaborate to write your brand story. Based on the brand personality, values and unique positioning, I assist clients in highlighting their value proposition and market differentiators to showcase their strengths. Brand personality Identifying recognisable characteristics and traits that your brand wishes to convey to its audience, finding a unique formula that connects with your audience, making your brand relatable and memorable. Brand name / Personal branding If you wish to explore a new brand name, I use expert AI prompts to create unique brand names that can be tested with real users to identify those that resonate most with your intended audience. I also help entrepreneurs develop their own personal brands using brand strategy and development methods. Tone of voice The tone of voice is inspired by the brand personality as well as the intended audience and how best to engage with them. When developing the tone of voice, I specify key words as well as sentence starters and phrases to avoid. Visual identity The visual components of a brand's identity, it includes the logo, tagline, icons, typography, graphics, illustrations, photography and patterns. Once created, these are provided in the form of a brand tool kit and brand guide. One to one brand alchemy Let's work together on your branding If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio. Work with me View portfolio

Using the Roccoco Brand Alchemy method and working closely with the marketing director and web developers from Collateral London, we repositioned this umbrella brand and it's fourteen pubs with rooms to better represent the business as part of their long term growth goal. A lifestyle vibe was established to better resonate with the users and showcase some of the beautiful features that the sites benefit from. Upham Inns Using the Roccoco Brand Alchemy method and working closely with the marketing director and web developers from Collateral London , we repositioned this umbrella brand and it's fourteen pubs with rooms to better represent the business as part of their long term growth goal. A lifestyle vibe was established to better resonate with the users and showcase some of the beautiful features that the sites benefit from. Focusing on the draw of the countryside and the many wonderful pursuits available across the South of England, I was inspired to create bespoke illustrations that communicate each pub's offering - this allowed us to create collections on the website to help filter guests through the booking system based on their favourite pursuits and making the sales process and tracking simpler in the process. Roccoco was responsible for the brand identity, UX design and the creation of all tangible assets and templates.

The Blood Care Foundation, a registered charity operating from the UK, Geneva, Switzerland and Lagos, Portugal, it required brand development to update the existing dated branding. A full brand audit was performed to establish a relevant colour palette and typographic style. This was then captured in a brand book and then applied to a new user friendly website with updated sitemap and user experience. Blood Care Foundation The Blood Care Foundation, a registered charity operating from the UK, Geneva, Switzerland and Lagos, Portugal, it required brand development to update the existing dated branding. A full brand audit was performed to establish a relevant colour palette and typographic style. This was then captured in a brand book and then applied to a new user friendly UX design and website with updated sitemap and user experience.

Roccoco's license agreement is the agreement required for brand alchemy course attendees to agree to in order to use the methods and assets taught in the course. Licence Agreement New Service Typical Service Agreement Parties Licensor – Roccoco UK Licensee – The purchaser of this course Provision of Subject Matter Expert Services on Branding Contents Roccoco UK will provide “Branding approach” documentation. For the avoidance of doubt all Materials and Services provided by Roccoco will be owned and the copyright of Roccoco UK. The purpose of this licence is to allow you to use for 3 years of the Roccoco documentation. To facilitate this Roccoco will provide a Licence for the developed which includes:- Annual qualification support in the subject Matter Update of the materials provided Use of the Materials This licence allows for the use of the materials to be used by the specifically Roccoco trained staff member or nominated contractor . All materials generated by the Subject matter expert will be the sole ownership of Roccoco Termination To terminate the licence agreement you must give 3 months notice before the anniversary of the licence agreement and return all copy. If they wish to continue using the Roccoco UK documentation then they will 1.Need to be retrained 2.Pay the course fee This Agreement may be terminated by either party on written notice to the other if the other party is in material breach of this Agreement (including non-payment) and has failed to rectify such breach (in the case of a breach capable of being remedied) within thirty (30) days of receiving a notice requiring it to do so. Client may also terminate this Agreement on 30 days’ written notice as set out in clause (variation). On Termination of this agreement All materials must be returned to Roccoco UK or deleted All IP rights will remain the Property of Roccoco UK the IP and confidentiality clauses will continue after termination and you maybe liable to any future IP or confidentiality infringement of Roccoco UK Intellectual Property. Notices Notices by any party shall be given in writing and may be delivered personally or sent addressed to the other party at its registered office. Any such notice given by letter shall be deemed to have been given seven days after posting if sent by post and on the date of delivery if delivered personally. Inventions and Other Intellectual Property Any discovery, invention, design process, copyright work or trademark created devised or discovered by the Roccoco UK will be owned by Roccoco UK completely Confidentiality Neither party shall not publish or disclose any confidential information relating to either businesses affairs finances or business. Applicable Law This agreement shall be governed and construed in accordance with the laws of England and Wales and the Supplier hereby submits to the non-executive jurisdiction of the courts of England and Wales. Execution and provision schedules are to be developed separately.

Welcome to Studio Roccoco, UK - Home of the Brand Alchemy Method & Brand Psychology Specialist Fiona Hamilton. Welcome to Studio Roccoco, home of brand alchemy As a creative designer and brand specialist, I use a brand alchemy approach to captivate the audiences through the visual language of branding. This approach is a powerful formula, based in psychology that unifies the most important ingredients of a brand’s personality, forging the ideal identity for it's intended audience. This transformative process elevates confused, inconsistent and outdated brands into the market leaders they were born to be. View my work About Services Helping you build your brand View services Expert in brand elevation Brand Alchemy Brand review & strategy Brand story Brand personality Brand name / Personal brand Tone of voice Design services Visual identity Web & digital UX design Retail interiors Marketing Campaigns Consulting services Creative direction Brand guardianship Onboarding Brand / Design training Art direction & styling How does brand alchemy elevate a brand? Brands that truly excel are those that focus on establishing strong connections with users beyond the utility or function of their product or service. These brands have honest and authentic values, an ethical or purposeful origin story and a clear understanding of their user experience. The brand alchemy approach uses these essential insights to shape the brand image using brand psychology as the visual tool with which to communicate. Learn more Become your own brand expert Courses for designers & entrepreneurs Whether you are a business owner or a designer, Roccoco has tailored courses designed to teach the brand alchemy method as well as other modalities employed by a brand specialist that can supercharge your brand projects. Explore the mini masterclasses for quick and free access to expert branding tips and tools, or check out the starter courses to master the basics of branding. Elevate your brand knowledge and get started today! View courses Resource library Check out the resources page, a treasure trove of brand tools and articles, designed to empower creatives and business owners to boost their branding skills and explore the fascinating world of brand psychology. View library What are the benefits of brand alchemy? The brand alchemy approach goes beyond surface trends and jargon, identifying a brand’s unique position to stand out in a crowd. It taps into a brand’s distinctive attributes, values, and the subconscious preferences of its audience. This magic formula defines a brand’s tone of voice, personality and visual communication to create strong connections with audiences on a semantic and emotional level. View courses Work with me One to one brand alchemy Let's work together on your branding If you're looking for a creative brand specialist with expertise in brand psychology to assist with your project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download a client guide, explore working with me or view my portfolio of work. Work with me View my work Where will you start your brand journey? Brand alchemy course Explore two brand alchemy courses, each crafted to guide you in conducting a brand audit and utilising Roccoco's brand alchemy method to enhance your branding or that of your clients. Select between the business owner version or the designer version of the course. Show courses Workshops Request a workshop, in-person or online. I offer small groups the opportunity to learn the brand alchemy approach. I assist participants in applying the methodology to their own business so that they can leave with stunning designs tailored to their brand. Book workshop Collaborate on your project If you're interested in working with me to rebrand your business or to collaborate on your creative project, please click the link below where you will find partner services and my client guide, as well as the ability to schedule a free consultation, or get a personalised fee estimate. Work with me

Rebrand of established and well-known beauty therapist Medine Yegit based in St Albans, Hertfordshire. MY Beauty Treatments Rebrand of established and well-known beauty therapist Medine Yegit based in St Albans, Hertfordshire. After a detailed brand audit, an ethereal approach was taken to show the strong brand values of care and attention that the salon approach their treatments with, while showcasing the expertise and incredible results of the uniques and specialist treatments. Roccoco produced the UX design and website, marketing and PR materials for on and offline as well as branded after-care and patch test kits.

Workshops and webinars teaching the Brand Alchemy method by Fiona Hamilton - the Brand Alchemist and expert in brand elevation. Save your place No events at the moment

Brand specialist and creator of the brand alchemy method, Fiona Hamilton has worked with many purpose driven lifestyle brands. Lifestyle brands One of the best parts of my job is working with entrepreneurs, helping them to focus their ideas to get the very best out of their brand identity. Using the Brand Alchemy Method, I guide them through an auditing process, co-creating a brief based on the findings. This ensures they receive the best from me and their final branding. Collateral London Rebrand of London marketing and media agency, to reimagine and redefine their brand identity. Using the brand alchemy method, the ideal rebrand was crafted to relaunch this full service London marketing agency. View project D'Arcy's wine bar Interior design, renovation, brand identity, website and strategy for West Sussex based wine bar D'Arcy's. This business was in need of a full service branding from very first concept to completion using brand alchemy. View project Upham Inns Complete rebrand of Upham Inns group and their collection of pubs with rooms. The Roccoco brand audit and alchemy method was used to identify key attributes required to portray the new brand identity. View project MY Beauty Treatments Unique and spirited boutique beauty salon in London owned by Medine Yegit. Their exclusive, non invasive beauty procedures are revered by clients, which made it a easy to elevate using the Roccoco brand alchemy method, creating the perfect branding to reflect their expertise. View project Beeble Honey Whisky Having already had the logo designed, Beeble were in need of brand development. Using the brand alchemy method I aligned their values and personality attributes with their business positioning, creating a new look and website. View project Millands Home Lifestyle and interiors blogger and creator of the interior personality development course, Millands Home based in Cornwall was in need of a website and full brand identity. Watch out for our regular collabs. View project Silver Magazine Magazine identity for Brighton's Title Media and their latest over 50"s magazine. A full magazine template including editorial layouts we created as well as media packs and associated marketing materials. View project Earthkind The Roccoco brand audit and alchemy method was used to create the identity, strategy and development of the refill station and zero waste organic shop Earthkind. View project At Home Estates Rebrand of estate and lettings agent to make At Home feel more like a lifestyle business, developing a meaningful branding to convey a homely and welcoming approach that would match the teams' heart and spirit. View project

Consulting services As well as consulting with clients on their brand strategy, I also offer brand management and guardianship, freelance creative direction and art direction, onboarding, brand design training for teams, photoshoots and styling. Art direction and styling Let's work together on your next project After a brand identity has been carefully crafted using the brand alchemy method, clients may require further assistance to implement the new identity across all brand touch-points. This may involve creative and art direction, as well as briefing freelancers and training internal teams. I collaborate with a skilled team of specialists to provide any extra services required outside of these. View partners Creating immersive company culture Working with your teams During the onboarding process, in addition to introducing your new branding, vision, mission, and core values, there may be a need to train internal teams to facilitate the transition and launch. This training could focus on helping teams embody the brand identity in their services or instructing them on how to incorporate it into marketing materials and collateral. Let's work together Contact footer Helping you build your brand View my work Expert in brand elevation

Roccoco's terms outline the terms and conditions for site users. Terms & Conditions Roccoco UK Users of the site Data storage Refunds Refunds Changes Copyright User cancellation Indemnification Liability Modification Promotional emails & content Community This website is owned and operated by Fiona Hamilton. These Terms set forth the terms and conditions under which you may use our website and services as offered by us. This website offers visitors online branding courses, downloadable resources, articles and design services. By accessing or using the website of our service, you approve that you have read, understood, and agree to be bound by these Terms. In order to use our website and/or receive our services, you must be at least 18 years of age, or of the legal age of majority in your jurisdiction, and possess the legal authority, right and freedom to enter into these Terms as a binding agreement. You are not allowed to use this website and/or receive services if doing so is prohibited in your country or under any law or regulation applicable to you. When buying an item, you agree that: (i) you are responsible for reading the full item listing before making a commitment to buy it: (ii) you enter into a legally binding contract to purchase an item when you commit to buy an item and you complete the check-out payment process. The prices we charge for using our services / for our products are listed on the website. We reserve the right to change our prices for products displayed at any time, and to correct pricing errors that may inadvertently occur. If using a subscription model, the fee for the services and any other charges you may incur in connection with your use of the service, such as taxes and possible transaction fees, will be charged on a monthly basis to your payment method. Due to the nature of online digital products, there is no refund available for our products. If you purchase one of our products you enter into the user agreement as detailed above. If however you purchase more than one of the same course in error, you are encouraged to get in contact at fiona@rocccoco.uk so that we can check the payment process and issue a refund. This will only be the case if two or more of the same course is purchased using identical time stamps. We may, without prior notice, change the services; stop providing the services or any features of the services we offer; or create limits for the services. We may permanently or temporarily terminate or suspend access to the services without notice and liability for any reason, or for no reason. The Service and all materials therein or transferred thereby, including, without limitation, software, images, text, graphics, logos, patents, trademarks, service marks, copyrights, photographs, audio, videos, music and all Intellectual Property Rights related thereto, are the exclusive property of Fiona Hamilton. 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Time to elevate your brand to superstar level? Work with me, the brand alchemist to craft a one of a kind brand identity that connects. Elevate your brand, empower g rowth. Book an appointment Expert creative services As a brand specialist and creative designer, I collaborate with clients across various industries, from hospitality and lifestyle to technology and entertainment. The brand alchemy method can be applied to any business, establishing Roccoco UK as a full-service branding agency. Beyond brand identity, strategy, and management, I offer a wide range of design services, including UX design and impactful campaigns, alongside consulting in brand management and creative direction. Roccoco also collaborates with experts in SEO, web development, photography, and marketing. View portfolio Branding services Design services Consulting services Partners One to one brand alchemy Connecting your brand to your audience With 17 years experience designing for agencies with clients worldwide, I now assist brands in forging stronger connections with audiences through impactful branding. By harnessing your unique story, values and personality, I use brand psychology techniques to create the ideal identity that will elevate and empower your business, while creating lasting connections with users. Get in touch Enriching your brand story What to expect when working together The Roccoco client guide provides valuable information on what to anticipate when collaborating with me. It features a comprehensive list of services, my methodology, and an example of a working timeline. If you're interested in partnering, clients can reach out for a complimentary consultation, estimate, and welcome pack. Download guide Creating immersive company culture Onboarding your new branding Communicating the connection between your new branding and the company's vision, mission, and core values is crucial when onboarding your team. When employees grasp the significance of your new identity and its representation of the company's mission and guiding principles, they can align their own beliefs and behaviours more effectively, ultimately co-creating a brand culture and inspiring brand ambassadorship. Book an appointment Contact footer

Partners Roccoco UK is privileged to work alongside a skilled team of partners whose creative expertise compliments my own services. These collaborations are what transform Roccoco into a full service design agency, and I am always eager to expand this exceptional creative network. Web development & SEO Roccoco collaborates with skilled web developers, SEO experts, and content creators to deliver exceptional solutions that enhance audience visibility, impressions, and conversions. Teaming up with Collateral London unlocks new opportunities for Roccoco's branding services, giving you a significant competitive edge as all your creative output is managed by the same teams. View website Professional photography Our photography partners offer 15 years of experience in commercial photography specialising in food, beverages, products, e-commerce, and interiors. Their work has been featured in advertisements, packaging, websites, social media, and magazines. Additionally, Eat Drink Flash manages social media accounts for clients and provides exceptional videography services. View portfolio Unique, bespoke illustration In addition to our own creative services, Roccoco also works with a selection of talented illustrators. My role is to help clients refine their brief and match-make them with the ideal illustrator. As well as custom illustrations, I can also help enhance AI prompts to achieve the desired look and feel for your conceptual work. View portfolio Interior design Collaborating with interior designers, artisans and contractors allows us to tackle larger projects in the retail and hospitality sectors, guaranteeing a consistent and exceptionally high-quality brand experience. With extensive experience in luxury interiors having previously worked with WImbledon AELTC and Ralph Lauren, we provide beautiful yet functional spaces with experienced project management skills that elevate, enhance and compliment your brand identity.