mood boards
After the brand audit has been performed and your desired primary values and personality have been established, 3 - 4 mood boards are curated using a selection of sample imagery and typography from existing brands - either within your industry or within the brand personality you wish to portray. The mood boards are categorised by style similarities so that your team can select the pages that most speak to them, this selection forms the basis of inspiration for the subsequent creative route designs as well as any additional feedback you wish me to explore.
A brand audit reviews the business values and mission statement as well as analysing the personality though brand psychology and colour associations.
Concepts are designed once a preference on style is fed back from the mood boards. Around 3 - 4 creative solutions will be offered showing visualised application.
Instructions and information on your chosen route is created in the form of a booklet to offer guidance on usage application of the visual identity.