BRAND AUDIT
Designed to explore every aspect of your brand and your customer's user journey from first contact through to delivery and feedback, the audit helps to better understand the inner workings of your business, all brand touch points and the size requirement of a rebrand. An audit also helps to weed-out inconsistent or dated beliefs so that we can create a fresh approach with more relevant brand values and mission statement.
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Brand strategy can be encompassed within the audit to help determine the necessary approach, market demographic, competitor analysis, marketing and/or PR opportunities and website reviews.
The next stage on from the brand audit where we explore style, colour and typography as well as competitors and user journey where necessary.
Concepts are designed once a preference on style is fed back from the mood boards. Around 3 - 4 creative solutions will be offered showing visualised application.
Instructions and information on your chosen route is created in the form of a booklet to offer guidance on usage application of the visual identity.