Brand development, identity & strategy for zero waste shop in Sussex, with plastic free, organic wholefoods for local communitites. Earthkind Brand development, identity and strategy for zero waste shop based in Sussex. Created to offer people in the local area the opportunity to shop plastic-free, Earthkind wanted to position themselves as a community pop-up shop, operating as part of Horsham District's Repair Cafe as well as regular at the Thursday and Saturday markets. The brand alchemy method was used to create a brand identity that would work across multiple channels as well as UX design for the website providing the ability to grow and adapt based on community needs. This included zero waste consultancy, sustainable life coaching, community talks and kids clubs.

Design services Working with existing brands to develop and establish creative solutions for their brief.This includes working on campaigns, internal and external communications, editorial layouts, UX/UI design, products and packaging, wayfinding and retail interiors. UX and UI design, web page templates and integrations, managing web developers and SEO partners. Editorial design templates, magazines, newsletters, on and offline publications, reports, documents and brochures. Retail and hospitality interior design, wayfinding and signage. Bespoke POS design, merchandising and window displays. Product and packaging design, including white label products, working with external partners with art direction and styling for photoshoots. Client list View portfolio

Branding services Using my own unique Brand Alchemy Method, I strategically assess a clients brand identity. With a clear understanding of the brand personality, values, mission and vision, I then use specialist psychology techniques to create the ideal brand story, visual identity and tone of voice. This provides the ideal foundation to attract the perfect audience from a semantic and emotional perspective, enhancing customer recognition and loyalty. Brand review & strategy A brand audit, exploring which brand archetype the business most aligns with, selecting attributes and values that best represent the brand culture, ending with mood boards that summarise my findings and provides style possibilities. Brand story This is where we collaborate to write your brand story. Based on the brand personality, values and unique positioning, I assist clients in highlighting their value proposition and market differentiators to showcase their strengths. Brand personality Identifying recognisable characteristics and traits that your brand wishes to convey to its audience, finding a unique formula that connects with your audience, making your brand relatable and memorable. Brand name / Personal branding If you wish to explore a new brand name, I use expert AI prompts to create unique brand names that can be tested with real users to identify those that resonate most with your intended audience. I also help entrepreneurs develop their own personal brands using brand strategy and development methods. Tone of voice The tone of voice is inspired by the brand personality as well as the intended audience and how best to engage with them. When developing the tone of voice, I specify key words as well as sentence starters and phrases to avoid. Visual identity The visual components of a brand's identity, it includes the logo, tagline, icons, typography, graphics, illustrations, photography and patterns. Once created, these are provided in the form of a brand tool kit and brand guide. One to one brand alchemy Let's work together on your branding If you're looking for a brand expert to assist with brand concepts or a rebranding project, feel free to reach out. I also offer support in brand strategy and development, along with onboarding sessions for teams before rebrand transitions. For more details on collaborating with me and to download my client guide, please visit the "Work with Me" page or check out my project portfolio. Work with me View portfolio

Using the brand alchemy method, I was able to help this company with their brand strategy, developing their three pillars or responsibility - people, planet and community. Inspired by the concept of Scandinavian hygge, ancient runes were used to symbolise these pillars as well as the core brand values At Home Using the brand alchemy method, I was able to help this company with their brand strategy, developing their three pillars or responsibility - people, planet and community. Inspired by the concept of Scandinavian hygge, ancient runes were used to symbolise these pillars as well as the core brand values - Othala to represent home and heritage, Ingwaz to symbolise new starts and Manaz to represent support and collaboration. The detailed brand identiy was then applied to all touch-points to work across all channels as well as UX design for the extensive website. Interior and exterior renovations were also part of the work completed during the rebrand with two office refits using sustainable office options to match the new brand message. Every step of the project considered the three pillars of responsibility, the interior fit out being no exception. Onboarding of the new branding with the employees at the AGM was pivotal in getting the team excited for the changes to come with the rebrand being featured in local press. We do not have enough plaudits or superlatives for Fiona. What started as a conversation around a shop refit and unhappiness with quotes that we had received turned into a full refit on both of our shops, managed, led and designed by Fiona, and a rebrand for our business. This came from Fiona's intuitive understanding of our needs and business and as we explored our current position, brand and how we approach the refit, it led naturally onto questions about who we were as a company and whether our branding was, essentially, fit for purpose. Fiona got to understand who we are and what we wanted to achieve in a way that I believe no one else would have done. Everyone has commented how lovely, warm and inviting our shop refits are and the rebrand has been exceptionally well received and the whole team love it. In terms of a happy customer, we are literally ecstatic and the communication throughout the process ensured that we knew we were in good hands. We can't recommend Fiona enough. Paul Davies, Owner

Visual identity for Brighton publishing group Title Media and their new national magazine, Silver - targeting the funky over fifties audience. Silver Magazine Visual identity for Brighton publishing group Title Media and their new national magazine, Silver. Silver had a name and a logo but needed a full visual identity to bring together the unique brand positioning. Roccoco was responsible for developing brand assets and style using the brand alchemy method and applying them to the various touch-points required prior to the launch date. Initial mockups of the magazine as well as front cover, feature article, contents pages, columns and advert formats were all created as templates and handed over to Title Media's in house teams.

Roccoco's license agreement is the agreement required for brand alchemy course attendees to agree to in order to use the methods and assets taught in the course. Licence Agreement New Service Typical Service Agreement Parties Licensor – Roccoco UK Licensee – The purchaser of this course Provision of Subject Matter Expert Services on Branding Contents Roccoco UK will provide “Branding approach” documentation. For the avoidance of doubt all Materials and Services provided by Roccoco will be owned and the copyright of Roccoco UK. The purpose of this licence is to allow you to use for 3 years of the Roccoco documentation. To facilitate this Roccoco will provide a Licence for the developed which includes:- Annual qualification support in the subject Matter Update of the materials provided Use of the Materials This licence allows for the use of the materials to be used by the specifically Roccoco trained staff member or nominated contractor . All materials generated by the Subject matter expert will be the sole ownership of Roccoco Termination To terminate the licence agreement you must give 3 months notice before the anniversary of the licence agreement and return all copy. If they wish to continue using the Roccoco UK documentation then they will 1.Need to be retrained 2.Pay the course fee This Agreement may be terminated by either party on written notice to the other if the other party is in material breach of this Agreement (including non-payment) and has failed to rectify such breach (in the case of a breach capable of being remedied) within thirty (30) days of receiving a notice requiring it to do so. Client may also terminate this Agreement on 30 days’ written notice as set out in clause (variation). On Termination of this agreement All materials must be returned to Roccoco UK or deleted All IP rights will remain the Property of Roccoco UK the IP and confidentiality clauses will continue after termination and you maybe liable to any future IP or confidentiality infringement of Roccoco UK Intellectual Property. Notices Notices by any party shall be given in writing and may be delivered personally or sent addressed to the other party at its registered office. Any such notice given by letter shall be deemed to have been given seven days after posting if sent by post and on the date of delivery if delivered personally. Inventions and Other Intellectual Property Any discovery, invention, design process, copyright work or trademark created devised or discovered by the Roccoco UK will be owned by Roccoco UK completely Confidentiality Neither party shall not publish or disclose any confidential information relating to either businesses affairs finances or business. Applicable Law This agreement shall be governed and construed in accordance with the laws of England and Wales and the Supplier hereby submits to the non-executive jurisdiction of the courts of England and Wales. Execution and provision schedules are to be developed separately.

A full brand audit was performed for this start up media and entertainment law firm based in Oxford and Australia. Creator's Counsel A full brand audit was performed for this start up media and entertainment law firm based in Oxford and Australia. With an impressive client and collaboration list, it was essential to set the business apart, showcasing their creative and rebellious side. A visual identity was created which included a unique approach to the website design application using animated line drawings and skewed strips. Roccoco provided UX design, copywriting and newsletter as well as brand assets including design templates and brand bible. "Thanks again for all your work. It’s a been a real joy working with you, we are thrilled with our branding and website and our clients have been incredibly complimentary." Emily Barber, Solicitor & Co-Founder, Australia

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Expert in brand elevation, Fiona Hamilton has worked with B-Corp brands, NGO's and impact brands using the brand alchemy method. Impact brands As a signatory of the sustainable creatives charter, I collaborate with impact brands—businesses and organizations dedicated to making a positive difference in the world. Whether are B-Corp certified or grant-funded, these clients possess compelling brand narratives that resonate with their audiences, fostering empowerment through knowledge and paving the way for meaningful change. Creators Counsel With an impressive client and collaboration list, it was essential to set Creator's Counsel apart from other media law firms, showcasing their creativity, rebellious nature and strong ethical representation. View project Willow & Eve Brand audit, alchemy, strategy and development for preloved clothing boutique in Arundel and Rustington. Working closely with the founder, we embarked on capturing the "heart" of the business. View project Golden Leaf of London The Golden Leaf charity project - creating modern living art by lacing urban areas with ribbons of vegetation creating unique living sculptures while committing to a more sustainable world for future generations. View project The Blood Care Foundation Rebrand and website design for charity based in Switzerland who provide clean, screened blood to it's international members in cases of emergency when travelling abroad. View project Megaphone Creative Renaming and rebrand for social impact media agency Megaphone Creative, who amplify voices for social and environmental change with beautiful and meaningful films, documentaries and photography. View project One Zero Energy Collab with Horses Mouth on the logo design for One Zero energy with subsequent full brand identity, website, event templates and strong tone of voice - empowering communities by harnessing the power of their own homes. View project Oxford Consultants for Social Inclusion Competitor analysis, audit and brand alchemy for OCSI and sub brand Local Insight, creating a fluid identity that sit comfortably together as mother and daughter brands. View project

Get in touch with Roccoco to work on your next brand project. CEO Fiona, developer of the Brand Alchemy Method works internationally. Contact Get in touch to book an appointment to work together or to send any queries about your own branding, the brand alchemy workshops or any of our courses. Get in touch Phone 07540 330 395 Email fiona@roccoco.uk Social Media First Name Last Name Email Message Send Thanks for submitting!

Lacing urban areas with ribbons of vegetation that become unique living sculptures. Translatable in other cities like Los Angeles, Singapore and Barcelona. Golden Leaf of London The Golden Leaf idea was conceived by Liz Marsh during lockdown in 2020, as a modern living art project that would put a stake in the sand and commit to a more sustainable world for our children and future generations. A founding team was formed to help shape the idea and germinate the project and set up the charity, within which my role was to unify the London concept with a brand identity and voice. The project aspired to lace urban areas with ribbons of vegetation that become unique living sculptures, this became my main inspiration for the branding - the G of golden leaf became the urban structure with golden leaves growing and enveloping it as the ribbons of vegetation. The concept was built in such a way that it could be translated in other cities like Los Angeles, Singapore and Barcelona. A brand book was created with guidance on usage as well as templates for a website, PR and marketing.

Full service branding from concept to renovation and build. Based in Horsham, West Sussex, D'Arcy's branding began with an audit of how the client wanted people to feel when visiting the space. The colour palette and design was inspired by the architecture of the building where the bar is located. D'Arcy's Wine Bar Full service branding from concept to renovation and build. Based in Horsham, West Sussex, D'Arcy's branding began with an audit of how the client wanted people to feel when visiting the space. The colour palette and design was inspired by the architecture of the building where the bar is located. A modern take on art deco was our approach, with texture and shape influencing design choices for both the visual identity and the interior design. The downstairs brief was to be romantic and atmospheric with speak easy vibes, while upstairs was to be a fun space for gatherings, events and large parties. The website and UX desgin convey simplicity and elegance along with the wine club membership program to help engage wine tasters, new and experienced to learn about wine and pairing